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What is it like to live in Playa del Carmen?

Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.

Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!

1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.

3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.

Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.

You might be interested: How to live in Tierra Madre

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.

The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.

Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.

Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.

Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.

Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.

We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.

What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.

In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.

We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.

You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.

In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.

Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.

Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.

How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.

In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).

Invest with the legal certainty of Grupo Emerita

Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.

We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.

You might be interested: Grupo Emerita: a developer with experience

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.

In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.

What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.

From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.

Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:

• The Tulum archaeological site.
• The Museo de la Costa Oriental.
• El Faro viewpoint.
• Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.

Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.

A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.

Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.

We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.

You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.

If you’re interested in the vacation rental business, the Riviera Maya is the perfect place thanks to its reputation as a world-class tourist destination. When you invest in an apartment or studio, it’s crucial to choose a prime location and a project with luxury amenities. However, you shouldn’t overlook the investment you’ll make in interior design.

Even if your investment is in a luxury development, your unit can go unnoticed if you don’t invest in its interior design. In this article, we’ll tell you how décor impacts profitability.

Why invest in interior design?

The fastest way to convey high value and luxury is through interior design, and this goes beyond simply adding beautiful furniture and décor. Interior design has the power to optimize spaces with mirrors and shelving, or evoke different moods with lighting. For example, soft lighting will communicate relaxation.

Even more importantly, interior design justifies premium nightly rates, since you’re offering an experience of maximum luxury, comfort, and beauty. This will allow you to earn significant nightly income and maximize your ROI. If you ever want to sell your unit in the future, interior design will help prospects visualize their investment.

The top interior design styles for the beach

In addition to conveying luxury through décor and interior design, you should stay consistent with the destination’s lifestyle. In the case of the Riviera Maya, choose styles where freshness, greenery, and natural light take center stage.

Research styles that highlight neutral tones and the use of natural materials, such as boho chic, tropical minimalism, or japandi. These interior design trends enhance the luxury vacation atmosphere.

Discover the most unique projects in the Riviera Maya

With over 30 years of experience, Grupo Emerita is a real estate developer with the best projects for vacation rentals in the Riviera Maya. Our projects are in strategic locations in Playa del Carmen and Tulum, and all feature luxury amenities, impeccable construction, and architectural design.

We invite you to contact our advisors to discover the available investment options in Playa del Carmen and Tulum, such as our luxury studios, apartments, and penthouses. Make a smart investment and maximize its value!

You might be interested: Grupo Emerita: over 30 years of legal certainty in the real estate sector.

In less than a decade, the way we work has become more flexible, and remote work has become more common. At the same time, new work models have boosted the relevance of coworking spaces, turning them into a competitive amenity when investing in a vacation rental apartment.

While Tulum is a luxury tourist destination, it is also a meeting point for digital nomads and a hub for workations. For this reason, there is more than one advantage to investing in a development with coworking, like Constelada. Keep reading to learn more.

Attracting high-profile guests

Coworking can be the deciding factor for someone to rent your apartment. This can attract longer stays from remote workers such as digital entrepreneurs, executives, or content creators.

Work and relaxation balance

A luxury development offers multiple amenities for a pleasant experience. At Constelada, in addition to the coworking space, there is the Astro Roof Top, where luxury amenities like a pool, bar, gym, and yoga area are concentrated.

Higher nightly income

In addition to premium amenities; the privileged location in Selvazama, the newest residential area within Aldea Zamá; and the units designed for travelers who prioritize luxury and comfort, Constelada allows you to charge higher nightly rates and generate strong returns with vacation rentals.

Accelerated appreciation and return on investment

Constelada's coworking amenity reinforces the global trend of remote work, and having this space for high-income professionals will accelerate your return on investment. In addition, with the prestige of its exclusive Tulum location, you will gain appreciation and long-term security for your investment.

Profit from luxury lifestyle and productivity at Constelada

Constelada is the sanctuary of productivity and relaxation surrounded by luxury and jungle nature in Selvazama, an exclusive tourist location near Tulum's archaeological zone.

Constelada's apartments also feature the Lock-Off system with closed-door division, which allows you to rent out the rooms of your unit separately. Invest in this great project and discover the outstanding income from vacation rentals in Tulum, one of the most visited destinations in the Mexican Caribbean.

Click the box below to contact us and learn more about your investment opportunity at Constelada.

You might be interested: Benefits of investing in Tulum, a paradise of luxury and nature

We all know the benefits an active lifestyle brings to our body and mind, such as better blood circulation, greater endurance, and reduced stress. However, long commutes to the gym, unused memberships, and the lack of outdoor spaces to exercise are the main obstacles to good habits.

Fortunately, Tierra Madre makes it easy to stay fit thanks to a variety of sports and wellness-focused amenities. Keep reading to discover them all.

A home for physical well-being in Playa del Carmen

From the beginning, Tierra Madre's mission has been clear: to encourage a life connected to the outdoors. This private family community features pathways that connect each residential lot to the amenities, prioritizing residents' free and safe movement on foot.

All you need to do is put on your workout clothes and walk a few minutes in the calm of your community to reach any of Tierra Madre's courts, such as the multi-purpose court, the 5-a-side soccer field, or the tennis court. If you prefer to connect with your body, the yoga temple and calisthenics area will be your favorite spots.

The semi-Olympic pool is perfect for working out on hot days, and if you prefer something more traditional, head to the fully equipped gym. When you finish your routine, the wellness spa and the hot and cold water jacuzzi will be waiting for you for a well-deserved relaxation session.

Become your best self at Tierra Madre

All the amenities mentioned can be found in La Jungla and El Santuario, the development's linear park and clubhouse, where you'll find even more features to enhance your days with comfort and exclusivity. Enjoy a healthier life by investing in a residential lot starting at 180 m2 to build your ideal home in Tierra Madre. This development, set apart from the tourist area and located on Av. Universidades, will offer you true tranquility and connectivity to services, paradise beaches, and the Federal Highway.

We invite you to learn more about Tierra Madre's residential lots and all its amenities for a life of balance and tranquility in Playa del Carmen.

You might be interested: Live in Playa del Carmen, a paradise of culture, nature, and entertainment.

There are moments in the Mexican Caribbean that you can only access when you build a life near the turquoise sea. Beyond the resorts, you'll find sandcastle contests, walks or bike rides with palm trees swaying in the wind, and the warmth of considering your neighbor part of the family.

Life in this region of Mexico is built without hurry, feeling the sea breeze as you wake up, and one community event at a time. In this article, we offer you a glimpse into the welcoming community of the Mexican Caribbean.

Why do community and participation matter?

Community is one of the most valuable factors in where we live. Taking part in events and activities, as well as volunteering, is a way to build connections and a sense of belonging, which allows us to create a support network where we feel appreciated and valued, helping to combat loneliness.

A sense of belonging is cultivated through shared interests, such as cooking, sports, art, or the environment. Through community events, knowledge and values are shared, and ideas and cultures are exchanged, especially in places where diversity and inclusion abound, like Playa del Carmen.

This is how the Mexican Caribbean community is built

These recent 2025 events show how the community has come together to celebrate their interests:

• Mexican Caribbean Gastronomic Festival: focused on tradition, sustainability, and innovation, this event featured tastings, panel discussions, and talks.
• Mexican Caribbean Grill Festival: with music and delicious aromas, the community gathered to try the variety of Mexican dishes born from the grill.
• Beach Volleyball World Tour: this world-class event held in Playa del Carmen showcased one of the best sports to practice in this region.
• Volunteering at Turtle Camps: taking part in wildlife conservation is a community task, and it's possible through this volunteer program.

Live in the heart of the Riviera Maya

Playa del Carmen is a vibrant city with much more than just summer vacations. Here you'll find the family community of Tierra Madre, a development on Av. Universidades with residential lots to build your dream home.

Tierra Madre, far from the tourist hustle and bustle, prioritizes pedestrian safety and outdoor activity. It features amenities such as the La Jungla linear park and the El Santuario clubhouse, where family and friends can gather in safety and comfort.

We invite you to learn more about Tierra Madre, a proposal to live in an authentic community in Playa del Carmen and enjoy the best experiences with your loved ones.

You might be interested: Live in Playa del Carmen, a paradise of culture, nature, and entertainment

Every year, millions arrive in the Mexican Caribbean. The greatest virtue of this region is its tropical climate, which allows for a large influx of tourists all year round. However, there are three key seasons for tourism: Holy Week or Spring Break, and the summer and winter vacation seasons.

Beyond enjoying the Riviera Maya, you should take advantage of its peak seasons with a strategic investment, such as an apartment or studio for vacation rental in Tulum, an iconic destination.

How did Tulum do a year ago?

Before the start of Holy Week 2024, Tulum was already reporting hotel occupancy above 80%2. In this vacation season alone, it welcomed more than half a million tourists in Quintana Roo1.

The implementation of international routes from the United States and Canada at Tulum International Airport strengthened connectivity and influx. During the Holy Week 2024 vacation period, the 4 airports of Quintana Roo remained active with an average of 620 flights per day1.

With this undeniable tourism success, the state closed 2024 with an economic impact of 20 billion dollars and 21 million tourists3.

Act with a real estate investment

As we've seen, the Mexican Caribbean has the power to attract hundreds of thousands of people in periods as short as two weeks. Tulum is no exception, being preferred as a tourist destination focused on wellness. Everything indicates that growth will continue, thanks to tourism promotion efforts.

Take advantage of Tulum's reputation by investing in an apartment or studio for vacation rental in Constelada. This development adopts the bohemian and sophisticated style characteristic of Tulum. It is located just minutes from the archaeological zone in Selvazama, the new phase of the exclusive residential community, Aldea Zamá.

Make the most of the best seasons with Constelada

These stellar apartments and studios are ideal for renting during Holy Week and the summer and winter holidays, thanks to their proximity to tourist areas. At Constelada you can invest in units ranging from 29 m2 to multi-bedroom penthouses, depending on your goals.

Rent comfortably with the Lock-Off system of closed-door division, and offer an elevated experience with more than 10 amenities such as a pool, gym, yoga area, coworking, and more.

We invite you to learn more about Constelada, and make the decision to invest in a unit and maximize your income with vacation rentals.

Sources:

1. Radio Fórmula
2. La Jornada Maya
3. El Economista

You might be interested: Benefits of investing in Tulum, a paradise of luxury and nature