Our blog
Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
Featured Publications

What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications

Investments are financial options that can give you great dividends; as previously mentioned, it is a decision that should be carefully considered, making it necessary to gather as much information as possible in order to choose wisely.
To expand on this topic, we recently published why investing in real estate is a good option in times of crisis, where you will gain a deeper understanding of the current situation and the opportunities available to acquire a property.
With all of the above in mind, this time we will give you some tips you should follow to maximize your profits from the moment you make your acquisition in the real estate sector.

Investments in the real estate sector can be defined as low risk, however, this does not mean we should take it lightly and assume any property will be profitable.
That is why it is important to spend some time researching how the market behaves, which areas are experiencing growth, what the appreciation rates are, among other data.
One of the main factors that should always be considered in a property is its location, since thanks to this, two properties with the same amount of land and construction square meters but located in different parts of the city can have a price difference of millions of pesos.
As a fact worth highlighting, tourist destinations show greater growth than the rest of the country, which translates into higher profits; examples of this are Tulum and Playa del Carmen.
Opportunities in life belong to those who take risks and seize them for themselves, and the real estate market is no different. The important thing is to know how to identify when a property truly is an opportunity or simply an illusion.
Great investors know that real estate is an excellent investment method; to identify those opportunities, we return to the point of researching the market. By doing so, we can know if there are value fluctuations. Also, never forget a fundamental rule: a low price does not always mean an opportunity.

Buying any apartment, residence, or lot in the pre-sale stage ensures an initial profit because once that stage ends, prices increase significantly.
This stage occurs at the beginning of the development and ends when there is significant progress in the construction. Likewise, we remind you that prices may vary until delivery.

Making a good investment does not mean you have to do all the work yourself; seeking guidance from the sales advisors of a development or a real estate agency will help you get more information.
One of the advisors' goals is to provide you with detailed information about the property so you can make a decision with all the tools at your disposal. They will also be more involved in the subject. Therefore, don't close yourself off to this opportunity.
As an investor, you should focus on the future, not the present. Develop the ability to identify what will happen in one, two, or ten years with the property. It's not about having clairvoyance, but about analyzing the facts.
Analyzing the facts means making decisions based on all the market research you have done. Analyzing the data will help you know where the market is heading, but above all, to understand it.
With the background we have presented and your investor experience, you are sure to make an excellent, fully informed purchase, so all that's left is to wish you enjoy your benefits.
Finally, and no less important, we want to invite you to discover our developments available for you. All you have to do is click the button below to contact one of our advisors.


How do you invest in real estate?

One of the taboos that exist is investing during times of crisis, words that for many people cannot go together, however, the reality is that it is actually the right time to do it.
It is normal that during these times people do not want to invest, the reason is that they become more cautious due to the prevailing uncertainty and the lack of knowledge about when it will end.
It is also important to clarify that not all sectors are suitable for investing, but there are certain industries that are always profitable regardless of when the investment is made, one of them being the real estate sector.
Where should I invest my money?

Nowadays, a considerable number of people in Mexico are asking themselves, Where should I invest my money? or How do I invest my money? and the reason is to make a smart investment.
As mentioned in previous paragraphs, the real estate sector is a highly lucrative industry, which is constantly growing throughout the country, especially in tourist areas.
When making this type of investment, there are certain considerations to keep in mind in order to do it correctly, with the goal of obtaining the greatest benefits and the lowest possible risk.
Here are some tips that will be useful to you:
Get information

The more information you have about the property such as its size, location, amenities, future projects in the area, and whether the developer is successful, the more useful it will be to make sure you are in the right place.
Quality properties
One of the factors to always consider is the quality of the development, since having durable materials means you won't have to worry about them for a long time, and amenities also increase its value.
Pre-sale

This is one of the main tips to get almost instant profits, regardless of the time, simply buying a property in pre-sale guarantees you a lower price, and once that stage is over, the cost will inevitably increase, giving you your first benefits.
Promotions
During these times, developers offer discounts on the list price, and these promotions are usually for short periods of time, so it's important to take advantage of them if you have the opportunity.
Comprehensive advice
The advisors of the developments are one of the key ingredients for greater profits, because when you share your needs, concerns, and your vision of what you want, they will give you the best option they have to offer you great benefits.
This is an interesting topic, so soon we will share the second part with more tips to help you have a clearer view of the landscape.
In the meantime, we invite you to click the link below to contact one of our advisors and get information about the investment opportunities we have for you in exclusive locations in Tulum and Playa del Carmen.


What are some good ways to invest my money during a crisis?

In recent years, the entire Riviera Maya has become the favorite spot for international tourism, enjoying a well-deserved reputation to the point of attracting Hollywood stars like Al Pacino and Richard Gere.
That same fascination with its beautiful beaches of crystal-clear turquoise waters and white sand has made it one of the top destinations for newlyweds to spend their honeymoon.
And it’s no wonder—any of the places that make up this destination are truly a paradise, with spectacular weather, an atmosphere that invites you to enjoy nature, and endless activities to experience.
Tips for Your Honeymoon in the Riviera Maya

This first trip as newlyweds is one of those memories that last forever, since it will be the first activity you do as a married couple, so it’s important to make it as special as possible to have the most fun.
With all the wedding details, the preparations, choosing everything from the menu to the different decorations for that special night, it’s common to want to spend your honeymoon somewhere unique, so here are some tips to make it happen.
Relax
After the stress and nerves of the wedding, you deserve a break in a peaceful place. Staying at a romantic hotel will help you recharge, plus you can enjoy breakfast by the pool, spend the afternoon at the beach or sunbathing, and finally watch the sunset.
Enjoy the Sea

Having your honeymoon in the Riviera Maya and not spending time in the sea is like not having gone at all; so one of your first activities should be to enjoy it to the fullest. Here’s a tip to make your experience even better: Tulum is one of the best beaches in Mexico, according to Condé Nast Traveler, a prestigious luxury travel and lifestyle magazine.
Delight Your Palate
One of life’s pleasures is food, and in this area the culinary offerings are unique and unrepeatable, with delicacies from the sea, international cuisine, Mexican food, and endless options for every taste. If you’re in Tulum, these are the restaurants you need to try.
Discover the Mayan Jungle
This jungle region features stunning landscapes and unique ecosystems inhabited by exotic flora and fauna, making it ideal for an eco-friendly honeymoon. We invite you to discover the natural wonders of Quintana Roo.
Take a Spiritual Journey

Work and daily life simply make us disconnect from ourselves, and what better time to reconnect than on your honeymoon with a mystical and spiritual journey.
Live the History

Visiting archaeological sites in Quintana Roo—including the only one on a cliff—or daring to enjoy the Caribbean Sea, home to the world’s second largest reef, are just some of the ways to learn a bit of history while having fun.
Enjoy an Extreme Honeymoon
If you’re a couple who loves extreme experiences, here you can try everything from skydiving and flyboarding to discovering the best diving spots in the Riviera Maya.
No matter what kind of honeymoon you want, the most important thing is to have all the information you need to enjoy one of life’s best moments.
And finally, if you fell in love with the place, we invite you to click the button below to discover the options we have for apartments and residences in exclusive areas.


The Riviera Maya is one of the most popular honeymoon destinations.

Having a lock off apartment gives you the option and advantage of dividing your property into different sections, which is a great benefit when renting out each of the rooms.
This model is very popular among investors thanks to its versatility and the ability to get greater returns with just one apartment.
Since it can be rented in different ways, you have the possibility to increase your income during the same period, as well as the option to vacation there.
Discover the benefits of a lock off

To achieve greater profits, it is essential to learn a bit more about this type of apartment, which is becoming increasingly popular in our country. Below, we present the benefits.
This model gives you the possibility for the rooms to be completely independent from each other, which is usually achieved through an alternate door or by providing access to other areas of the apartment.

As mentioned at the beginning, there is great flexibility to earn income, since being independent rooms allows you to use different schemes such as:
- Traditional rental (the entire apartment is rented).
- Separate rental (each room is rented to different guests).
- Mixed rental (one room is rented long-term and the other is rented short-term).
- Semi-fixed rental (one room can be rented for a full season and the rest of the year according to demand).
- Rental and use (one room is rented and you live in the rest of the apartment).
The above applies to a 2-bedroom model, but if you acquire a 3-bedroom unit, the possibilities increase and can be combined.
One of the main benefits is that they are located in strategic places, mainly in tourist destinations where guests want to spend their time, which translates into greater opportunities to increase your earnings,

Lock off apartments and studio-type units are the first ones buyers want to acquire, as they are easy to rent and maximize dividends, since a lock off apartment with 3 bedrooms can give you triple the income.
With all the information above, you now know the benefits of these units, and if you want to invest in one, we invite you to click the button below to contact one of our advisors so they can provide you with the necessary information.


Benefits of having a lock-off apartment

Waking up to the sound of waves crashing on the sand and feeling a delicious morning breeze are some of the best experiences you can have in life, as they bring a sense of peace and tranquility.
This may sound like a scene from a Hollywood movie, but it is a reality you can enjoy in several places along the Riviera Maya.
Nowadays, thanks to the growing ecotourism in this region of Mexico, cabins are one of the most in-demand services, as they combine nature with comfort without forgetting luxury.
Discover 3 unique cabins in the Riviera Maya

The Riviera Maya is simply an amazing area to enjoy the natural surroundings, a true paradise on earth. If you want to know more, we invite you to read 10 things you must do when you visit the Riviera Maya.
Thanks to this unique beauty, it has become one of the favorite places for tourists, so adding cabins to the area was a brilliant idea that fascinates those who stay in them. Here is our selection.

This resort belongs to Karisma, the company that also manages the Nickelodeon hotel, which will have the largest water park in the Riviera Maya.
There’s not much more to say—staying in these cabins is like being in Bora Bora. It feels as if you’re in French Polynesia because the cabins are over the water, and when you wake up, you’ll simply see the water at your feet.
Reservations here

This resort is located in front of the beautiful turquoise blue sea in Playa del Carmen, and from the moment you arrive, you’ll be surrounded by a unique atmosphere where mysticism is part of everything.
The cabins are the perfect complement to enjoy an extraordinary afternoon, where you can walk along stone paths. They also have a beautiful terrace and the chance to sit and look out at the sea during a stunning sunset.
Reservations here

Nahouse Jungle Lodges offers truly unique experiences because it perfectly combines the luxury of Tulum with the nature of the Mayan jungle.
One of the attractions of the resort is a natural pool similar to a cenote, where a rustic and luxurious atmosphere reigns at the same time. It has 4 lounges for guests, providing a greater sense of privacy.
Reservations here
We hope this information is useful for you to enjoy an unforgettable experience in the near future. On the other hand, we invite you to click the button below to learn more about our developments in the most exclusive areas of Tulum and Playa del Carmen.


Discover the stunning cabins in the Riviera Maya

Nickelodeon Hotels & Resorts will open the doors of its first hotel in Mexico in 2021, which features several attractions, most notably Aqua Nick, the largest water park in the Riviera Maya.
Its water park will have slides for the whole family, 4 pools, multiple games across more than 46,000 square meters—all of this surrounded by the fantastic Caribbean climate.

Luxury, fun, and the chance to meet Nickelodeon's most famous characters will be part of this themed hotel, which will include 276 suites, 7 restaurants, 4 bars, and 1 spa for adults to enjoy.
The chain wants to offer the Gourmet all inclusive concept, where fun will be one of the main attractions for families looking to enjoy a unique vacation—of course, without forgetting the services of a 5-star resort.

The resort will be part of the Karisma chain and will include many elements from its famous series in the rooms, with Nickelodeon's beloved characters like SpongeBob, Paw Patrol, or Dora the Explorer.
As if that weren't enough, it will also offer non-motorized water sports, 2 tennis courts with night lighting, a sports center, the chance to dine with the brand's characters, and an official store.

With this hotel, you now have one more activity to add to your list of 10 things to do when visiting the Riviera Maya, and you'll also notice how important the area is becoming.

Now is the perfect time to buy an apartment in Tulum or a residence in Playa del Carmen to make a smart investment. If you want more information on the topic, we invite you to click the button below to contact one of our advisors.


The Nickelodeon hotel will have the largest water park in the Riviera Maya.

Amusement parks and theme parks are two of the most popular attractions for tourists in general, as they provide a unique experience during your visit to these complexes. There are countless parks in the country, however, those located in the Riviera Maya have the particularity of offering entertainment fused with the environment, resulting in a unique blend of fun and nature.
Which parks should I visit in the Riviera Maya?
In addition to having places for skydiving, cycling, diving, or fishing, the Riviera Maya is also an area with various parks you must visit. To help you make the most of your experience, here is a selection of them.
Xcaret ParkXcaret is a natural theme park, hotel, and one of the most internationally recognized tourist destinations in Mexico. Here you can find more than 50 different natural attractions, jungle, underground rivers, archaeological sites, as well as various shows.Location: Click here.Cost: From $2,178 MXN.Croco Cun Zoo

This park, located near Puerto Morelos, is the perfect place to experience adrenaline at its peak, offering totally unexpected thrills in an interactive tour with different animal species. If you are among the bravest, you will have the chance to safely walk among crocodiles.Location: Click here.Cost: $576 MXN.
Xenses

With more than 50 scenarios, in this park you can enjoy various sensory activities and optical illusions. Its activities will make you rediscover your senses in ways you never imagined.Location: Click here.Cost: $1,386 MXN.
Akumal Monkey Sanctuary & Rescued Animals

This is not a park per se but a sanctuary where you will find various primates as well as other animal species that have suffered from human actions or natural phenomena that affected their environment. Currently, they have more than 200 rescued specimens from 55 species.Location: Click here.Cost: 55 USD.
Bonus
To visit any of these sites, it is important to comply with all regulations and book in advance. Also, keep in mind that prices are for reference only as they may vary depending on the service provider. Finally, we invite you to click the button below to contact one of our advisors and discover all the real estate options we have in Tulum and Playa del Carmen.


The best parks in the Riviera Maya

Playa del Carmen is a destination with countless places you can't miss. Previously, we shared a list of spots that will captivate you with their charm, such as:
- Quinta Avenida
- Playa Mamitas
- Quinta Alegría
- Xcaret
- Parque los Fundadores
- 3D Museum of Wonders
In this second part, we’ll share new recommendations that you’re sure to love. And if food is one of your passions, we invite you to read Restaurants you must try in Playa del Carmen, where we present a selection of restaurants worth visiting.

Playa del Carmen is one of the most popular vacation destinations worldwide, which is why there are places with activities you can’t miss. Proof of this is the more than 150 million dollars in tourism revenue this paradise destination in the Riviera Maya receives.
It’s one of the first places you should visit, located on the road between Playa del Carmen and Tulum. The water is completely crystal clear, perfect for snorkeling, and offers a totally relaxing atmosphere.
Location: To get there just click here
Cost: 120 MXN.

If beaches are your favorite places, one of the best views of the Mexican Caribbean can be enjoyed from a lounge chair at this beach club. It features an open-air restaurant, and you can also relax and sunbathe.
Location: To get there just click here
Price: Daypass $ 1,350.00 MXN
The museum is dedicated to one of Mexico’s most influential artists, Frida Kahlo, and is a space to showcase aspects of her life through a tour of 9 rooms with various visual, auditory, and tactile experiences.
Location: To get there just click here
Price: 15 USD
Have fun at Xel-Há
Just 40 minutes from Playa del Carmen, this park lets you enjoy nature, walk trails through the jungle, discover more than 270 species in the nursery, and have fun with a variety of water activities.
Location: To get there just click here
Price: $ 1,980 MXN.

To visit any of the places mentioned, it’s important to book in advance and follow the established protocols. Also, keep in mind that prices may change due to updates from service providers.
Now, you might want to learn more about the local real estate market since it’s an excellent investment. To be better informed, read Tips for buying a house in Playa del Carmen, which will serve as your guide, and then click the button below to contact one of our advisors who will provide information about our developments.


Must-visit places in Playa del Carmen

Buying a home is one of the most important decisions you can make, even if it’s the second or third house you want to purchase, so it’s essential to have as much information as possible.
Information will be a great help; a high percentage of making a smart decision when investing your money in a home will depend on it.
We recently shared the advantages and benefits of living in a residential area, so this time we’ll give you several tips to buy in a fully informed way.
Financial recommendations for buying a house
If you want to invest in a property that will be profitable in the medium and long term, it’s vital to know these recommendations, as they will help you gain from the moment you buy.

One of the most common mistakes when buying a home or property in general is not setting a budget; if you don’t, you might end up buying on impulse rather than by choice.
There are several stages in selling a property, and one of the first is the pre-sale, which is profitable because once this phase ends, prices rise considerably.

One of the first things to consider when buying real estate is location, which will determine its value, since not all areas have the same level of development, growth, or future plans, resulting in the value either increasing or decreasing.
One of the 6 characteristics of a successful developer, even if it sounds redundant, is successful projects, which require a detailed plan that includes safe and quality construction processes to provide proper infrastructure.

Information is valuable, especially in areas involving investments. If there are future projects in the area where you buy, it means the value will increase before and after they are completed.

There’s a saying: love at first sight, which is not far from reality, because when visiting properties there may be elements that tip the balance toward one home or another.

One way to be sure you have a guarantee in what you’re buying is transparency in the documentation and contracts you must sign, so you can be confident that everything is legitimate.
After all this, you now have the foundation to make an informed and smart investment decision. We also invite you to click the button below to contact an advisor, who will provide you with all the information about our developments.


