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Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
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What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day
Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.
Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace
Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.
In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre
5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)
The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio
Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment
Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse
Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?
While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.
Studio, apartment, or penthouse—which is the best investment for me?
A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building
Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?
We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience
Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector
Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?
Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator
Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama
Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.
Why invest in Selvazama? The future of real estate in Tulum
Most recent publications
With its vast natural wealth, the Mexican Caribbean is a world-famous tourist destination that offers many opportunities to generate wealth through real estate investments.
After the pandemic, many destinations have not recovered. That is not the case for the Riviera Maya, which, in addition to matching its usual tourism numbers, is seeing up to 15% more visitors*1. For this reason, investing in the Mexican Caribbean is an excellent way to diversify your capital and access new business opportunities.
A paradise on earth like no other
Why choose the Mexican Caribbean? Real estate investments are more profitable in areas with a great location, high quality of life, and global tourism appeal. The Riviera Maya has all that and more, as it is a true earthly paradise to live in peace, surrounded by unique experiences and natural wonders such as:
- Crystal-clear beaches
- Cenotes
- Nature reserves
- Natural parks
- Archaeological sites
High tourist demand all year round
In the Riviera Maya, you can take advantage of the demand for accommodation by acquiring one or more properties and renting them out. This way, you gain profitability and multiple sources of income. In addition, the tourist flow in the area allows you to access international markets to further increase your earnings.
Another reason to invest in the Mexican Caribbean is the current state of its beaches. The real estate market in destinations like Tulum and Playa del Carmen is very attractive and constantly growing, making properties a safe and reliable investment.
Diversity for your tastes and needs
What else makes investing in the Mexican Caribbean attractive? By welcoming tourists from all over the world, the Riviera Maya has improved its real estate offerings. There is now a variety of spaces that take advantage of the warm climate, lush vegetation, and the region's lifestyle.
Mainly, people choose properties that can provide quick returns on investment, such as apartments—a type of housing that at Grupo Emerita we promote and offer in our developments.
We have incredible projects in Tulum and Playa del Carmen, ideal places to have a second home or to profit from rentals and new businesses that are emerging in the Mexican Caribbean.
We invite you to discover our investment options; with Grupo Emerita, today and always, paradise is yours to enjoy and profit from.
You may be interested: Grupo Emerita: a developer of experiences.
Source: Centro urbano
Reasons to invest in the Mexican Caribbean
In the real estate market, there are many housing options to enjoy with your family, especially in destinations like the Riviera Maya, where the high demand for living spaces is met with increasingly innovative and luxurious residences, such as Town Homes.
The best of a house and an apartment, that's how we can describe Town Homes, or Town Houses, homes that share one or two walls with each other. Together, they form private residential communities, which stand out for their minimalist and modern architecture.
Homes that maximize space
The main feature of Town Homes is the shared side walls. Unlike houses, there is no hallway or open space between these properties, but they are just as comfortable, if not more, than a traditional residence.
Another aspect that sets them apart is their structure, which is similar to that of an apartment. Town Homes maximize space by building both horizontally and vertically, which increases comfort and makes it possible to have: a garden, pool, garage, balcony, and even a rooftop.
An increasingly attractive model
Although they don't have as much land as houses, these residences are highly appealing due to their cutting-edge style and the benefits they offer. For example, unlike a condominium, where you own a space, with Town Homes you own not only the building but also the land.
And while they share walls like apartments, they offer more advantages by being established under the condominium regime. That is, you have the possibility of enjoying common areas, security and surveillance, cleaning, trash collection included, among other services typical of a residential community.
The Riviera Maya, a great place to live
Built in compact spaces with many expansion options, Town Homes have gained interest in the best cities of the Mexican Caribbean, the favorite region for living life.
At Grupo Emerita, we know that living in the Riviera Maya is a dream for many, which is why we innovate and now offer you this versatile housing model in Beanna, an exclusive project between the jungle and the sea of Tulum.
Beanna is a private community of just eight Town Homes and various premium amenities, so you can live with style, comfort, and tranquility surrounded by nature.
We invite you to learn more about the project—this is your opportunity to live in Tulum with the highest luxury of modern life.
You may be interested: Discover Beanna, the new paradise to enjoy Tulum.
Townhomes: What are they and what are their main features?
Tulum and Playa del Carmen are jewels of the Mexican Caribbean where investing means prospering, thanks to their high appreciation and natural attractions. Both destinations are ideal for investment focused on rentals, a business with two main players: the lessor and the lessee.
These two concepts are often confused when it comes to renting, but here we explain the differences between them.
First, the lease agreement
To rent out a property, there must be a lease agreement, a document that proves one person temporarily grants another the use of a home in exchange for a certain price. This document includes elements such as: names of the parties, location and description of the property, rent amount, contract duration, some guarantee, among others.
The main players in the agreement
There are two parties in this agreement: the lessor and the lessee. The first is the person who leases out a property. In other words, they are the owner of the property or someone authorized to rent it out. The lessee, on the other hand, is the person who pays a certain amount in exchange for the use of the lessor's property.
Roles of the lessor and lessee
Renting out a property is an excellent way to generate extra income; however, as a lessor you commit to: • Deliver the property at the agreed time. • Keep the property in good condition and make necessary repairs. • Be liable for damages suffered by the lessee due to defects in the property. • Pay for improvements made by the lessee when required by law. In the case of the lessee, temporarily occupying a home involves responsibilities such as: • Paying the full rent on time. • Repairing any damage caused by themselves or their family members. • Using the property only for the agreed purpose. • Returning the property in perfect condition when it's time to hand it back.
Your best option for rentals
Acquiring a property is a great way to boost your finances, especially in cities like Tulum and Playa del Carmen, which offer good returns on investment and a high quality of life. In both destinations, Grupo Emerita has projects designed to take advantage of tourism trends and help you earn more. We have apartment developments in the best areas to get into the rental business. Learn more about Grupo Emerita and our projects in the Riviera Maya, the perfect place to invest and become a lessor.
You may be interested: Grupo Emerita: a developer of experiences
Landlord and tenant: differences and roles
The stellar has descended in Tulum to offer new life experiences. Its name is Constelada, a residential development where the energy of the sky surrounds you and makes you feel among the cosmos, where everything is wonderful.
Grupo Emerita continues its path of success with this stellar project made up of: 54 apartments in 6 different layouts, cosmic amenities, and premium services to elevate life among nature, luxury, and the magic that emanates from every corner of Tulum.
Located in Selvazama, phase 3 of Aldea Zamá, Constelada is your encounter with the cosmic; it’s that place full of light whose mystical atmosphere lets you enjoy the heights of paradise, where the stars live and your existence becomes stellar.
A place to live among constellations
At Constelada you’ll find high energies among apartments with up to 3 bedrooms, terraces or balconies, pool or jacuzzi, green areas, and the option for Lock-off bedrooms. The units have a cutting-edge style and their spaces shine with elegance and comfort. Plus, they stand out for their 6 different cosmic layouts, which are:
Studios with space for a King Size bed
LIRA
1-bedroom units
ANDROMEDA
2-bedroom apartments
CASSIOPEIA
2-bedroom plus apartments
CORONA AUSTRALIS
Penthouses with 3 bedrooms
CORONA BOREALIS
Penthouses with 3 bedrooms plus
Amenities to ascend to the cosmos
Constelada is an ascending experience complemented by spacious areas and amenities that will let you live unforgettable moments in the paradise of Tulum. Here, each of your days will be unique because you can enjoy them at the Astro Roof Top, a stellar amenity that features:
- An adults-only pool
- Pool bar
- Orion Gym
- Terrace
- Yoga area
And there’s even more. The development also features a coworking area, restaurant, another pool with loungers, and much more among its apartments and cosmic corners.
Discover more of the stellar experience
The best pleasures in life are enjoyed in the Riviera Maya, and at Grupo Emerita we reaffirm this with Constelada. Earthly life in Tulum, always pleasant and relaxed, is filled with light and energy thanks to the constellation of apartments we have brought down for you.
We invite you to learn more about Constelada, the development to surround yourself with stars and start a stellar life in the most fascinating paradise on the planet.
You may be interested: Grupo Emerita: a developer with experience.
Discover Constelada, Grupo Emerita’s new development in Tulum
Real estate investment is the top choice to grow your money, as it offers many benefits. However, when you’re about to enter the real estate business, the question arises: What should I invest in? Lots, houses, or apartments?
Here we’ll talk about these three options.
Lots: a long-term investment
They are a good alternative if you don’t have specific plans and want to keep the land for a long time. Their features are:
- Easy to find
They can cost less than land with a building.
- Appreciation and profitability
Their value and profitability increase if they are in a location with services and good infrastructure around.
- Several usage options
You can build for yourself or develop businesses such as: having a property to rent, opening a store or gym, setting up offices for companies, among others.
Houses: a way to secure your assets
This is the most common investment because everyone needs a home to live in and to protect their capital in case of emergency. Their features are:
- You save on construction
After the initial investment, you can use the property right away.
- Your money in motion
Houses gain value every year, according to the area’s growth and the property’s condition, which is beneficial for a future sale.
- Short-term benefits
They allow you to earn income through rentals. You can rent to families for long periods, or choose short-term rentals through digital apps like Airbnb.
Apartments: more spaces to earn
They are known for offering, in addition to basic spaces, amenities like terraces and pools that improve quality of life. Their advantages are:
- They are part of large projects
They are usually part of real estate developments that include recreational spaces, green areas, and top-level urbanization.
- Greater housing offer
They are more spacious than a traditional house and have luxurious surroundings and premium services.
- Ideal for vacation rentals
Because of the amenities around them, they are perfect for renting. They offer what tourists are looking for, especially in top destinations like the Riviera Maya.
Grupo Emerita, your guide to the Mexican Caribbean
The Riviera Maya is one of the best destinations to invest in. Here, profits are guaranteed and Grupo Emerita offers you the best way to enter the real estate business.
From residential lots to luxury apartments, we have the most exclusive options to invest and generate economic benefits. We invite you to discover our real estate offerings in the Mexican Caribbean—now it’s your turn to win and enjoy!
You may be interested: Grupo Emerita: a developer with experience.
How do you know whether to invest in land, houses, or apartments?
The Mexican southeast has many real estate developments, but one so closely connected to nature can only be found in Tulum. We're talking about Kaybé, the ideal project to invest in thanks to its lot offerings and its privileged location between the jungle and the sea.
Kaybé is a great real estate investment, proven by its infrastructure that blends the natural and ancestral with luxury and exclusivity. Its quality services, unique amenities, and lush pathways leading deep into the jungle, to the sea, and now also to Parque del Jaguar, are further proof.
A major attraction next to Kaybé
Right next to Kaybé, Parque del Jaguar is under construction—a federal project that will protect the region's flora and fauna. It will be a thousand-hectare space designed for public visits and low-impact tourism, featuring recreational areas, bike paths, museums, and more.
Thanks to its size and infrastructure, it will be a place to connect with the environment and a benchmark for ecological heritage conservation. In addition to revaluing Protected Natural Areas (ANP) and archaeological sites, the park will generate more tourism and economic benefits for residents, tourists, and investors alike.
The south is living important years
The country's southeast has always enjoyed strong development, but in recent years, the area has been revitalized in the eyes of the world. Now it's experiencing exponential growth thanks to projects like the Maya Train and the new Tulum Airport in Quintana Roo.
Quintana Roo, in particular, is the most benefited, as in 2023 alone, the state is receiving an investment of 42 billion pesos* destined for the Maya Train, the modernization of Chetumal International Airport, and, of course, Parque del Jaguar in Tulum.
Your best decision for the future
What is also continuously increasing in the Mexican southeast is real estate investment, especially in Tulum, where Parque del Jaguar is set to become the new meeting point for both national and international tourism.
This park makes Kaybé even more attractive, because in addition to the best lots you'll find in paradise, you get the unmatched proximity to a new and incredible natural destination.
Take advantage of Tulum's growth and invest in Kaybé, the development located right next to Parque del Jaguar, the new treasure of Quintana Roo. Learn more about Kaybé and make the decision to invest in the brightest area of Mexico.
*Source: Gobierno de México/Real State Market & Lifestyle
You may also be interested: Grupo Emerita: A developer of experiences.
Discover why Kaybé is a great investment in southeastern Mexico
Planned communities are among the most relevant real estate investment proposals, as they have changed the way new spaces are created and ensure a high quality of life now and in the future.
We are talking about a real estate trend whose success lies in its focus on people’s well-being, thanks to environments that offer an exclusive lifestyle and foster individual and family growth.
These places are based on solid planning and are defined as developments that bring together amenities and services that make life easier, since in these communities residents have everything they need just minutes from their homes.
A real estate concept with many advantages
Planned communities are trending because they are built in strategic locations through organized and functional urbanization that includes: cutting-edge architecture, green areas, landscaping and sustainable design, world-class roads, recreational spaces, and great connectivity inside and out.
Living in these places has advantages such as:
Thanks to daily interaction, you’ll build bonds and be able to do many activities with other residents, such as gatherings, walks, or birthday celebrations.
These types of developments feature bike paths, clubhouses, pools, gyms, and several parks or gardens. They also have their own shops and various places for your entertainment.
There is no danger in these communities: there is 24-hour security, controlled access, and traffic regulations to prevent car accidents.
Other benefits include:
- Little use of cars, which benefits your finances and the environment.
- Amenities, services, and activities often generate jobs.
- Community spaces become an extension of your home.
Kaybé is your new community in Tulum
In the Riviera Maya, a sense of belonging and exclusivity is being prioritized, especially in Tulum, whose growth creates the conditions to live with fraternity, comfort, and harmony.
This destination is home to Kaybé, Grupo Emerita’s planned community that brings together the best of the Caribbean paradise with luxury amenities and services, offering you a relaxed life in perfect balance with nature and modern residential living.
Kaybé is an ideal community to start a new chapter with your family. Discover more about this incredible place that has everything you need to live life to the fullest.
You may be interested: The secure investment behind Kaybé in Tulum.
What are planned communities and why are they trending
Purchasing a property is a big decision for your future. Your family will thank you, and it will be the start of better experiences; but, like any business, before investing you should get informed and understand the basic concepts of the real estate buying process.
We list these concepts here to make your investment easier and ensure it goes as expected, smoothly and with plenty to enjoy.
This is a loan granted for the purchase of a home, using the property itself as collateral or "mortgaged" to guarantee repayment of the loan.
Loans have two types of interest rates: fixed, which does not change during the life of the loan, and variable, which increases or decreases according to payment amounts.
If you plan to buy a house with a real estate loan, amortization is the monthly amount you will pay to cover the debt with the institution that provided the loan.
This is an estimate of a property's value, based on an analysis of the location's features, equipment, and includes market research.
A document through which the buyer and seller agree on the price and delivery date of the property.
This refers to the correct legal status of a property in the buying process. It is obtained through the notarization of the property.
This is the process carried out before a notary to recognize a person as the owner of a house. It is a procedure done after acquiring the property.
This refers to the charges or taxes applied to a property. When investing, it is advisable for the home to be free of liens.
This is the increase in market value that a house gains over time. It usually rises due to factors such as location and area growth.
We help you find your new home
Now that you know the basics of buying a property, the next step is to choose where to invest and with whom. Would you like to live in the Riviera Maya and have the best real estate service? Grupo Emerita offers that and more.
We are an agency with various luxury sites to live in the most privileged areas of the Mexican Caribbean. Learn more about us and invest in your new home with security, confidence, and the best advice.
You may be interested: Grupo Emerita: a developer with experience.
Key concepts you should know before buying a property
The Mexican Caribbean is a destination whose appeal is growing worldwide, thanks to its natural riches, tourism potential, and privileged status as an ideal place to live, as well as the great advantages and amenities it offers its residents.
The magic starts with its location
Located in Quintana Roo, the Riviera Maya is an endless summer. It has the perfect climate for sunbathing, relaxing in its crystal-clear waters, or simply enjoying any outdoor activity.
It also has places that invite you to adventure. Whether in Playa del Carmen, Tulum, Cancun, Puerto Morelos, or Akumal, there are endless opportunities to have fun in reefs, cenotes, lagoons, mangroves, parks, and ruins.
Life in the Mexican Caribbean also means you won’t find the noise and chaos of big cities. There’s no pollution or anything to disturb the peace—just clean air and the gentle sound of the waves to take care of your health.
A place where living is a dream
Another advantage of living in the Riviera Maya is being surrounded by nature without losing the usual city luxuries. There are everything from coffee shops, exclusive restaurants, and shopping malls to modern residential areas with high-end amenities.
A distinctive feature of the region is its peaceful atmosphere. Everything is relaxed and cheerful no matter which beach you’re on. In terms of quality of life, the Mexican Caribbean competes with the world’s top destinations for its growth in hospitality, real estate, and infrastructure services.
With Grupo Emerita, paradise is yours
It’s in the Riviera Maya where you can have your own home and start a new chapter. Today, this destination is a benchmark for real estate investment and offers a highly recommended selection of properties for you.
Looking to live in the best place in Mexico? Tulum and Playa del Carmen offer the highest quality of life in the Mexican Caribbean, and in both cities you can invest with Grupo Emerita. We have developments of lots, villas, and apartments like Kaybé, Beanna, Peregrina, and Paravian; all located near the sea and points of interest.
We’ve already told you why living in the Riviera Maya is amazing, but you should also know that with our projects, paradise becomes yours. Invest with us and discover how fabulous life in the Mexican Caribbean can be.
You may also be interested: Grupo Emerita: a developer with experience.
