
Renting before buying is the prevailing trend among Generation Z, and it can benefit you. You just have to decide to invest in properties and take advantage of target audiences, such as Gen Z.
With a real estate investment, you can become the landlord of those also known as centennials, people born in the late 1990s and early 2000s (1995-2015). This way, you secure profits that will increase over time, depending on the type of property and location you choose.

Centennials, a path of opportunity
It is estimated that there are 26 million Generation Z youths in Mexico, of which 89% are looking to rent a property rather than buy one*. That is, nearly 500,000 centennials prefer to rent. This trend represents a great opportunity for those who want to invest in real estate with a business vision.
We are talking about buying properties to rent out. If you acquire a vacation-type residence, you will have centennials as potential clients who will allow you to achieve excellent returns and investment yields.

Take advantage of their preferences and tastes
Smart investments are those that consider potential target audiences. In the real estate sector and with the opportunity generated by Gen Z, it will be beneficial to consider their interest in flexible residences and environmental care.
Most centennials look for versatile homes such as apartments. And they prefer projects with green areas and a focus on wellness, since nature is a factor that attracts them to rent.
These preferences make the Mexican Caribbean an ideal destination for them, due to the tropical lifestyle, abundant nature, and the offer of sea, sun, and sand in the region.

Make the decision and earn more with Gen Z
The benefits of investing grow in the Riviera Maya, as there is no other destination like it in Mexico. In addition, now with centennials and their search for housing, you have the opportunity to maximize your capital.
Imagine the reach of your investment if you acquire luxury residences that meet the needs of young people. You just have to invest in the best properties, and for that you have Grupo Emerita; we are experts in residential projects in the Mexican Caribbean.
Take the step and invest with us to start earning in the Riviera Maya, “the paradise for all generations.”
*Source: Inmobiliare Real State News
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