
Real estate tourism is a practice that has gained momentum in recent years. This type of tourism involves visiting a destination with the purpose of buying or renting a property for investment or to obtain a second home for vacations. This practice has proven to be very successful and profitable in the Riviera Maya.
In this article, we will delve deeper into why the Riviera Maya has become the top destination for real estate tourism in recent years, and how to take advantage of it.
Mexico’s favorite vacation destination

The Riviera Maya is a complete vacation destination. Its calm, warm climate is ideal for its outstanding ecotourism offerings, and its cuisine also strengthens the destination. In addition, cities like Tulum and Playa del Carmen have modern infrastructure with hospitals, airports, train and bus stations, ideal for tourists.
The official figures don’t lie. The Mexican Caribbean closed 2024 as the preferred destination in Mexico for foreign tourists, receiving almost half a million visitors1. In terms of hotel occupancy, Playa del Carmen stood out at the beginning of 2025 with an impressive 95% hotel occupancy rate2.
These are very encouraging numbers for investors interested in taking advantage of tourism in the Riviera Maya through real estate investment.
Invest in the Riviera Maya with Grupo Emerita

With the recent tourism data in the Riviera Maya and its strong identity as a tourist hub, there’s no doubt that a real estate investment will provide long-term profitability. However, for this to happen, you need to invest with the right developer, like us, Grupo Emerita, as we have more than 30 years of experience.
We specialize in luxury real estate developments in Playa del Carmen and Tulum, located in the most strategic and privileged areas of each city. We offer different types of properties for every investment plan, such as studios and apartments with luxury amenities, as well as residential lots for building.
If you are looking for excellence and quality in construction in the Riviera Maya, we invite you to contact us for information about our projects and to provide you with further advice.
References:
- Por Esto!
- Reportur
You may be interested: Grupo Emerita: a developer with experience

