Our blog
Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
Featured Publications

What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications

Tulum continues to surpass itself in the tourism sector. So far in 2024, very satisfactory results have been projected for the Felipe Carrillo Puerto International Airport. In March, international flights began for tourists from the United States and Canada, and it is expected that soon, it will expand to the European and Latin American markets.
The current goal is to receive up to 5.5 million travelers annually*1. These ambitious statistics are directly linked to a historic surge in tourism in the region. Just weeks before the arrival of the high season for summer vacations, Quintana Roo is reporting a hotel occupancy rate of 72% with more than 400,000 tourists in the first quarter of 2024*2.
Encouraging outlook for investors

With news like this in the tourism sector of Tulum and Quintana Roo, the idea of investing in the Mexican Caribbean represents security and high returns on investment. While a desirable destination like Tulum is key to making a smart investment, it is also important to wisely choose where to focus our capital.
It is ideal if you bet on a development created specifically for vacation rentals like Nhoa Condos. This project is located within Aldea Zamá, an exclusive residential area surrounded by the most important tourist attractions. This location promises visibility and added value, thanks to its impeccable reputation.
A project designed for you to win

Nhoa's proposal consists of 3 levels with 36 apartments, all with 2 bedrooms. All units feature Lock-Off, that is, a room division system with closed doors that will allow you to manage the bedrooms as you see fit.
As for amenities, Nhoa offers a pool, lounge chair area, and yoga terrace to guarantee relaxation for its visitors. To provide maximum convenience, there is a gym, restaurant, elevators, and bicycles. And of course, 24/7 security and reception to protect the peace of its visitors and ensure order for investors.
Grow with Nhoa Condos in Tulum

This project has had an overwhelming positive response in sales. We encourage you to take the big step and become one of the successful investors who have maximized their investment in Tulum with Nhoa.
Take advantage of the exponential growth of this great destination in the Riviera Maya, and change the course of your investments with Nhoa Condos.
Sources:
- La Jornada Maya
- Nitu
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature


Vacation rentals in Tulum are a safe investment with Nhoa Condos

The acclaimed Michelin Guide finally arrived in Mexico in 2024, awarding more than 150 restaurants across the country, with a total of 18 Michelin Stars. In the state of Quintana Roo, three establishments received a Star1, after demonstrating mastery of culinary techniques and achieving harmony of flavors in their dishes.
The destination of Tulum, which has grown exponentially in recent years, stood out with 9 restaurants recommended by the Michelin Guide2. While they did not receive Stars this time, the recommendations are an indicator that, in the future, these restaurants could earn such recognition.
A positive impact on tourism is expected

With the recent Stars awarded to restaurants in Quintana Roo, experts in the field state3 that this could result in an increase of up to 12% in the tourism sector.
Taking advantage of the boom in gastronomic recognition in the Mexican Caribbean, the National Chamber of Restaurants and Seasoned Food (Canirac) is already preparing a promotional campaign4 to increase the influx of gastronomic tourism in destinations such as Tulum, Playa del Carmen, and other cities in Quintana Roo.
In addition to the three Michelin Stars awarded in Quintana Roo, the Michelin Guide recommended a total of 13 restaurants, of which 9 are in Tulum:
- Arca
- Autor
- Casa Banana
- Cetli
- Hardwood
- Mestixa
- Nü Tulum
- Posada Margherita
- Wild Tulum
A couple of the recommended restaurants in Tulum (Cetli and Mestixa) received the Bib Gourmand award, which recognizes value for money. Let's keep an eye on these restaurants! They are about to become gastronomic landmarks of the Riviera Maya.
How to take advantage of Tulum's boom?

Gastronomic recognitions are just one more reason why you should invest in Tulum. With recent infrastructure such as the Felipe Carrillo Puerto International Airport, the Maya Train, and Jaguar Park, Tulum is preparing to be the new stage for tourism success.
A wise investment option is the Constelada development, with luxury apartments and studios starting at 29 m2. Constelada is located in Aldea Zamá, an exclusive residential area ideal for earning income through vacation rentals. This excellent location, plus its luxury amenities, guarantee attractive appreciation and demand.
Learn more about Constelada below, and discover more about this infallible investment.
Sources:
- Michelin
- Nitu
- La Jornada Maya
- El economista
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Tulum, the Michelin Guide’s favorite foodie destination

High temperatures are inevitable at this time of year, especially when natural phenomena like heatwaves or the canícula arrive. For safety, it’s best to stay indoors during the hottest hours of the day to avoid harsh UV rays and physical consequences like heatstroke or sunstroke.
However, our home can also become very hot. Running the air conditioner all day isn’t a viable option, so here we’ll recommend some adjustments to keep your home cooler and more comfortable, while also saving energy.
Ventilate during the coolest hours

This is the simplest option and can make a big difference. In the early morning, open opposite windows and doors to let in the cooler air. Likewise, close curtains and blinds during the hottest hours, and keep windows partially open, or close them to trap the cool air inside.
Reduce heat sources

Appliances and other electronics like TVs and light bulbs emit a lot of heat. We recommend switching your bulbs to LED lights, which emit less heat and are energy efficient. During the hottest hours, avoid using appliances that generate a lot of heat, such as the oven, iron, or dryer.
Choose a thermal waterproofing solution

Waterproofing is an important protective layer for our home against humidity and to prevent leaks during the rainy season. However, it also acts as a barrier to heat transfer*1, and in general, waterproofing protects the structure and increases the lifespan of the property*2.
Add plants that absorb heat

Abundant greenery always brings benefits to the home, and it’s also excellent decoration. In this case, there are plants known for effectively absorbing heat indoors, for example:
- Snake plant
- Areca palm
- Pothos
- Ferns
Enjoy summer in a luxury retreat

Summer is more enjoyable when you’re in a home surrounded by greenery, like Villas Kaybé in Kaybé, Tulum. These magnificent villas are ideal for living and enjoying the tropical climate of the Mexican Caribbean, as they come equipped with fans and air conditioning.
They also feature a pool, garden, and terrace to enjoy the authentic Tulum lifestyle. We invite you to learn more about Villas Kaybé and take your life to a true paradise.
Sources:
- Cemix
- Blatem
You might be interested: Villas Kaybé, the new way to live in the paradise of Tulum


Secrets to Keeping Your Home Cool This Summer

Many of us start with the habit of saving in order to build a solid financial future. However, saving is only the first step, because to truly benefit from financial growth, we need to venture into the world of investments.
Making an investment can sound intimidating, especially because of the fear of losing our capital. But you don't need to be an expert to make a successful investment. Here, we'll tell you what you do need to invest successfully and turn your savings into profits.
1) Prioritize research

Once you've decided to invest, you need to decide what to invest in. This will require a lot of research and prior analysis of your financial goals. Choose an investment option that aligns with your interests, and focus on learning how it works and its features. Likewise, invest in transparent companies with a vision similar to yours.
2) Create a financial plan

In this step, you should go deeper into your financial analysis. Take the time to define how much you will invest, how much you expect to get as a return, and even more importantly, how much risk are you willing to take? After this reflection, you'll be able to identify the most suitable investment products for you.
3) Diversify

This is something you should consider after your first investment. The principle of diversification is safety and risk control. This is achieved by not putting all your capital into a single investment. Seek balance, be prudent with diversification, and you'll have greater opportunities for growth.
4) Be patient

Remember that investing is not instant gratification. It's something that brings results over time, so be patient and keep track of your investments to make sure they're maximizing your initial capital.
Real estate investment offers certainty

One of the most popular investments is real estate because of its security. Especially if you invest in a tourist destination like Tulum, where you'll find options like Peregrina: studio apartments for vacation rental in a high-demand, high-value location.
These luxury apartments feature amenities such as a stargazing deck, coworking space, gym, pool, and terrace. They're ideal for taking advantage of the buy-to-rent trend in the Riviera Maya. We invite you to take a look at the interiors and learn more details.You might be interested: Peregrina, a real estate project within Kaybé


Steps to make a real estate investment

Having several shopping mall options in our city is a benefit that gets us out of trouble. These spaces are very convenient, as we find everything we need in one place: entertainment, dining, shopping, services, and groceries.
Playa del Carmen is known as a great shopping destination, not only on the famous Fifth Avenue, but also in its comfortable, stylish malls with luxury international brand stores. Here are 5 shopping malls to discover in Playa del Carmen.
Paseo del Carmen Shopping Mall

This shopping mall is a blend of beach and cosmopolitan lifestyle. It is just a few meters from the beach and Fifth Avenue. Paseo del Carmen is an open-air, pet-friendly space surrounded by lots of nature. Here you'll find fashion boutiques, restaurants, and pharmacies.
Calle Corazón

Calle Corazón stands out right on Fifth Avenue. This shopping center features several international brand stores and a wide variety of food options, from ice cream to steaks. You'll find plenty of photo spots, ATMs, and a fun slide for the little ones.
Quinta Alegría

This indoor mall with a family-friendly atmosphere is perfect for shopping on a hot day. It has several common areas to enjoy an ice cream and chat. You'll also find a gym, a Formula 1 simulator, among other stores.
Public Market

As its name suggests, Public Market is inspired by the structure of a traditional market with stalls, but with its own modern twist. This place is ideal for enjoying a snack. They also organize events for the whole family.
Plaza Las Américas

This is a classic mall that has become essential for locals. Its commercial offering is very complete, as it has supermarkets, department stores, restaurants, services like opticians, beauty salons, a food court, and children's play areas.
Build your legacy in Playa del Carmen

In addition to shopping malls for your family's convenience, Playa del Carmen is home to the Tierra Madre project: a private family community with residential lots for sale to create the home of your dreams.
Tierra Madre prioritizes physical activity and community, as it features two large spaces: the linear park “La Jungla” and the clubhouse “El Santuario”, both with amenities for the whole family. We invite you to learn more about this great residential to live better!
You might be interested: Advantages of investing in properties near the beach

5 shopping malls to visit in Playa del Carmen

To build your home in the right place, you need to have optimal infrastructure. Acquiring a lot in a private residential complex guarantees you will have basic services such as electricity, water, drainage, fiber optics, and security.
However, recreational spaces for all ages are also important. At Kaybé residential, located in Tulum, you will find a modern and luxurious infrastructure for the home of your dreams. In this article, we will highlight the most complete space for enjoyment at Kaybé: its magnificent Clubhouse.
A haven of comfort

Having a Clubhouse in your residential area gives you comforts you can enjoy in privacy and exclusivity. Rest assured it is a safe space where your loved ones and you can spend time together, exercise, and relax.
With more than 15 amenities, the Kaybé Clubhouse has everything for the family and for every occasion:
For an active life

Achieve balance of mind and body at our Clubhouse. Here you will find amenities to do the exercise you enjoy most. We offer:
- Equipped gym
- 3 paddle courts
- Yoga room
- Jogging track
- Semi-Olympic pool
For special moments

When you want to celebrate anniversaries or birthdays, you can use the event room to organize something special. Or, enjoy our social areas for more casual moments—we have a snack bar, terrace, and sun decks by the pool.
For the little ones

To honor all family members, we also offer children's amenities. We have a recreational area for kids, a play area, and also a special pool just for them.
Live in a multisensory paradise in Tulum

In addition to the Clubhouse, at Kaybé you will find unique amenities such as the region's first multisensory park and a lookout to admire the Mayan jungle.
Start your life at Kaybé, the best-located residential in Tulum, just minutes from the Caribbean Sea and the archaeological zone, and right next to the upcoming Jaguar Park. Let yourself be captivated by our lush green spaces and architecture inspired by Mayan culture.
Find out more about our residential lots and invest today to change your paradigm.
You might be interested: The secure investment behind Kaybé in Tulum


The Clubhouse, a vibrant community hub at Kaybé

You've probably heard about properties being promoted as "pre-sale phase." Many of us have wondered if there's really a difference, or if it's worth investing during pre-sale. The answer to this depends on your goals.
To determine if investing during the pre-sale phase is your best option, here is a basic guide with what you need to know to make an informed investment.
Why "pre-sale"?

A pre-sale property, whether it's an apartment, villa, or town home, is mainly defined by the fact that it's still under construction and is being sold before the structure is finished. Most commonly, these properties are part of a residential development in a high-value area.
The practice of offering properties in pre-sale is common in the real estate sector, and it's a strategy developers use to finance the continuation of the project. For this reason, they set an attractive initial price for the buyer.
Advantages of investing in pre-sale

- You invest at a lower price. Depending on the stage of construction, you could pay between 10% and 30% less than the final cost.
- Flexible payment options. It's possible to acquire your property with a down payment as low as 10%. Depending on the project, the balance is paid upon delivery or through affordable monthly payments.
- You'll get a 100% brand new property. You'll be the first to enjoy the property with finishes and installations in perfect condition.
- The added value generated compared to the pre-sale price. Once the home is finished, its price can increase by up to 30%. Remember, these projects are generally in residential areas with amenities and other value-adding factors, which will further increase the property's worth.
Time and patience, key factors

Pre-sale properties generally finish construction within 1 to 2 years. That's why pre-sale is ideal for a long-term investment. Remember, Rome wasn't built in a day, so your patience will be rewarded with a project that brings you great returns.
This is the case with Constelada, a pre-sale development in Aldea Zamá, one of the most luxurious and exclusive residential areas in Tulum. Constelada offers 6 types and top-tier amenities.
We invite you to discover more about this great investment opportunity in one of Mexico's most profitable destinations.
You might be interested: Benefits of investing in Tulum, a paradise of luxury and nature


What you need to know about pre-construction properties

Real estate is a safe investment, but that doesn't mean you should buy the first property you come across. Investing is a matter of strategy, of choosing the right option that gives you, not takes away. In other words, you need to analyze your real estate investment opportunities and choose the one that guarantees the highest appreciation.
As its name suggests, appreciation is the increase in the value of the property over time. The increase in appreciation depends on several factors, and in this article we will share them.
External factors to the property

- Location: this is the most influential factor. Research the area where you want to invest. Check if there are attractions, shopping centers, universities, workplaces, or other low-risk gathering points. Avoid investing near gas stations or industrial areas.
- Accessibility: how easy is it to get to the property? Consider communication routes such as highways and public transportation.
- Public services: the area where the property is located should have services such as paving, street lighting, water supply, drainage, and sewage.
- Safety in the area: the place should guarantee the well-being of its residents and not be a risk factor.
Factors of the property itself

Appreciation is also influenced by the quality of the architecture and construction of the property itself. Although these factors are a good starting point, remember that the key is maintenance, and even the renovation of areas such as the bathroom and kitchen.
When considering your investment options, don't lose sight of crucial details: sources of natural light such as windows or skylights, and storage spaces like closets or cabinets. Also, look at the quality of the finishes, the layout, and the functionality of the spaces.
If the property has a garden or a pool, it will be a very attractive plus.
An investment to win and enjoy

The offer that encompasses everything discussed in this article is Junglar, an intimate and charming development of 8 town homes inside Kaybé, a luxury residential complex in Tulum.
Junglar's architecture is refreshing and bright, so you will always feel inspired in its villas surrounded by abundant vegetation. The units have 2 and 3 bedrooms and start from 195.44 m2. All are delivered fully equipped and have a garden and pool.
We invite you to discover the luxury and quality of Junglar, the place to enjoy today, and win tomorrow.
You may be interested: Junglar, the new paradise to enjoy Tulum


Factors that increase your property's value

When the time comes to invest in a new home, the journey is filled with critical decisions. One of the first questions we must ask ourselves is: do I want a finished home or a residential lot? In this article, we’ll explore the benefits of choosing a lot.
The most basic thing is to be clear about what a residential lot is. Unlike investment land, residential lots are plots of land located in private areas with growth plans, surrounded by commercial and urban zones*.
On the other hand, investment land is found in isolated areas and is ideal for those seeking future possibilities.
Advantages of acquiring a residential lot

What attracts buyers most to choosing a residential lot is the ability to customize the design and construction of their home. With a lot, you don’t have to settle for a specific façade, and you can adapt it to the number of bedrooms you need.
In addition, choosing a residential lot also means:
- Having quality infrastructure created by the developer.
- Move-in is short to medium term.
- Greater privacy and security.
- Exclusive common areas and amenities.
Choose a life near the beach

Choosing a beach destination to live in will improve your quality of life. To begin with, you’ll breathe cleaner air, deal with less stress compared to big cities, and enjoy a stable tropical climate all year round.
Specifically, Playa del Carmen is an excellent option for living. It’s a city with excellent connectivity to the rest of the Riviera Maya and the country. Plus, in Playa del Carmen you’ll find a unique home, with a multicultural community, economic and tourism growth, and unparalleled entertainment options to enjoy your free days.
Live in a privileged haven in Playa del Carmen

At Grupo Emerita we have a project that brings together the advantages of acquiring a residential lot and the privilege of living in Playa del Carmen. We’re talking about Tierra Madre, a private community whose concept is focused on respecting pedestrian autonomy, as its roads have been designed for safe and free walking.
Close to universities and supermarkets, Tierra Madre is a space for the whole family. Here you’ll find the only linear park of its kind in the Riviera Maya, and spacious residential lots to create your dream home.
We invite you to discover more about Tierra Madre.
Source: *Real Estate Market
You may also be interested in: Advantages of investing in properties near the beach

