Our blog
Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
Featured Publications

What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications

Reading time: 1 minute and 10 seconds
A few months ago, the creation of the Jaguar Reserve in Tulum*1 was announced, a Protected Natural Area (ANP) that will bring benefits to the ecosystems, and also represents an area of opportunity for investors.
With an area of 2,249 hectares, the Jaguar National Park will preserve the natural wealth, flora, and fauna of the region, according to the decree published by the authorities*2. The area will be divided into two sections: one with a higher level of protection, and another located very close to the archaeological ruins on the shores of the Caribbean Sea.
This new ANP is expected to attract more visitors, further increasing Tulum's potential as a world-class tourist destination. The benefits will also extend to residents and investors looking to build a home in the Riviera Maya.

Jaguar National Park will be a catalyst for investment opportunities. As an area that will allow low-impact tourism, it joins the city's international airport as projects that will increase the value and interest in investing in Tulum.
One of the new investment options is Kaybé, a residential complex that features a unique amenity in the country: a multisensory park. This park borders the new protected natural area, and also enjoys enviable proximity to the sea and the best of Tulum in services and quality of life.

The multisensory park stands out among our amenities, as it is an exclusive place where you can experience a connection with nature. In this space, we have a 16-meter-high lookout to admire the Mayan jungle and the Jaguar Reserve in all its glory.
Your new area of opportunity in Tulum is Kaybé, a place designed to enjoy nature with all your senses. Learn more about our multisensory park and the residential lot offerings we have for you.
*1 Source: Government of Mexico
*2 Source: EstamosAquí.mx
You may be interested: Live in Tulum and build your legacy with Kaybé's residential lots


Discover the Jaguar Reserve in Tulum, a prime opportunity for investors

Reading time: 1 minute and 10 seconds.
Tulum is an excellent destination to live and enjoy magical days by the Caribbean Sea and the tropical jungle. This is where Nhoa Condos is located, a Grupo Emerita project for those seeking a new home in the paradise of the Riviera Maya.
At Nhoa we offer luxury apartments with top-level amenities so you can live in harmony and comfort. Being inside the Aldea Zamá residential complex, we also give you the best location to fully immerse yourself in the Tulum experience.
Discover 5 attractions near our development that you can visit at any time.

A bay of beautiful beaches inviting you to stroll, sunbathe, and cool off in the sea. Here you can enjoy water activities like snorkeling, and don't miss the chance to swim alongside turtles that frequently visit the area.

By investing in Nhoa, you'll be enviably close to the most captivating archaeological site in the Mexican Caribbean. This ancient city is a favorite spot to learn more about Mayan culture.

Tulum offers you unique experiences surrounding our development, such as adventures in the cenotes. Any day you can visit one of these attractions to swim and have fun with friends.

This is a protected natural area that includes beaches, dunes, coral reefs, and a tropical jungle. Visiting this place is a popular excursion to enjoy the nature of the Caribbean coast.

We have quick access to the main shopping centers in the area. You can always spend afternoons and evenings shopping in trendy stores and boutiques.
Investing in Nhoa Condos means gaining a home among the wonders of paradise. We are very close to the sea and the best tourist attractions in the area. Invest with us, we are the perfect place to admire the spectacular scenery of Tulum.
You may be interested: Nhoa Condos: a trending business.


Discover 5 attractions near Nhoa Condos, your place to live in Tulum
Reading time: 1 minute and 30 seconds
In a place so closely connected to nature like Tulum, there is an innovative mixed architecture project that represents a great investment opportunity. We’re talking about Kaybé, a themed development whose construction was based on bio-architecture using materials such as bamboo.
Our complex features wonderful mixed architecture, as it was built with respect for the ancestry of Tulum, combined with creativity, sustainability, and new creation techniques inspired by mathematics and sacred geometry as a universal language.

Kaybé is a place inspired by the morphology of ancient Mayan cities, where we offer you residential lots to build your home in the heart of the tropical jungle and the Mexican Caribbean Sea.
In this complex you’ll find modern facilities hidden among the native vegetation, as a way to celebrate the natural beauty of the destination. With this, we provide a private, organic, and peaceful environment for our clients.
If you invest in a themed development like Kaybé, your life will embrace the essence of Tulum and you’ll experience a connection with your senses and the lifestyle that defines the Riviera Maya.
Mixed architecture is the hallmark of our residential project, as we built this magical place with the goal of providing inspiration, peace, and harmony in every space organically integrated with nature.

With sizes starting at 240 m2, our residential lots are perfect for investing and building the house or individual villa you’ve always dreamed of, so you can start a new life full of comforts in one of the most fascinating places in the world.
Invest in a development with great tropical design and exclusive amenities to awaken your senses. Discover more about Kaybé, the perfect setting for your new home in Tulum.
You may be interested: Live in Tulum and build your legacy with Kaybé’s residential lots.


Kaybé’s mixed-use architecture: invest in a development that captures the vibrant spirit of Tulum

Reading time: 1 minute
In Tulum, it’s possible to make a competitive investment, especially when you choose a project with multiple amenities and spaces designed for business, such as vacation rentals. Investing in apartments is a great move, but you can make it even better by offering a key differentiator.
There are plenty of apartment investments in Tulum, which is why it’s become necessary to offer something new to stay in the competitive market. One way to stand out as an investor is to choose Peregrina, a residential project with amenities that make a difference and help you earn more.

Peregrina is a development made up of 51 studio-type apartments, spread over 3 levels. All units feature a Lock-Off* system and are complemented by a range of top-quality amenities, located on the 4th floor of the complex.
We offer:
- Restaurant
- Spa
- Elevators
- Pool and terrace
- Coworking
- Gym
- Fire pit
- Yoga area
- Stargazing deck
We are the investment that gives you a strong presence in Tulum’s real estate market; because, in addition to our own spaces, we have access to the exclusive amenities of Kaybé, the residential area where our project is located.

By investing in Peregrina, your clients will have access to Kaybé’s most outstanding amenity: a multisensory park. It’s a one-of-a-kind place in all of Mexico, designed for a sensory awakening in the Mayan jungle.
The park features a yoga palapa, a 15-meter-high lookout, terrace, dome, and sculptures. This setting offers a nature-connection experience that’s very appealing to any visitor.
With us, you’ll always earn more. We offer cutting-edge apartments and double the amenities to take advantage of tourism trends and boost your finances. We are a unique real estate offer with high short-term returns on investment. Learn more and invest in Peregrina, your competitive investment in Tulum.
*System for dividing rooms with a closed door.
You may be interested: Discover Peregrina, the new project in Kaybé.


Apartments in Tulum: Essential Amenities for a Competitive Investment

Reading time: 1 minute
Tulum is one of the fastest-growing places in the world for real estate investment. This is confirmed by its tourism, high hotel occupancy throughout the year, strong property appreciation, and the short-term potential offered by developments like Peregrina, the path to paradise.

Peregrina is a residential complex by Grupo Emerita featuring 51 modern apartments surrounded by lush vegetation and top-level amenities. Every space showcases the beauty of nature, a key element to satisfy the stay of light travelers seeking a connected and free experience.
Investing in Tulum is a success in every way. The quality of life the city offers—with healthier, quieter, safer, and more natural surroundings—has become a constant demand. This is where Peregrina emerges as a pleasant and private place where you can achieve a quick return on investment.
If the idea of investing in Tulum is already appealing due to its extraordinary location in the Mexican Caribbean and business models like vacation rentals, with Peregrina your path as an investor will be filled with profits and great satisfaction.
Our development guarantees you great benefits when acquiring apartments designed for travelers seeking adventures near the sea. In addition, Peregrina is located within Kaybé, another of our residential complexes in Tulum, offering high investment returns to our clients.

At Peregrina, every space stands out for providing comfort and exclusivity in a peaceful environment that matches the destination's lifestyle. We also offer amenities such as a yoga area, gym, spa, and pool. Another plus is that, by investing with us, you can access Kaybé's shared amenities, including its multisensory park, unique in all of Mexico.
Peregrina is your new option to invest in Tulum, the direct path to everything you want to achieve. Learn more about our development—take the journey to the best investment.
You may be interested: Discover Peregrina, the new project in Kaybé.


Peregrina in Tulum, the fastest way to make the most of your investment.

Reading time 1 minute
Investing in condominiums has become more advisable thanks to the Lock-Off system, an ideal mechanism to multiply your earnings effortlessly, while also providing you with a comfortable space for your days off.
The Lock-Off system refers to one or more rooms usually separated by a door or an internal hallway within the same property. Each section is equipped to function independently, which is a great advantage when renting out the property on platforms like Airbnb, Vrbo, and more.
When you purchase a Lock-Off unit, you are making a smart investment in a space that can be lived in and rented out at the same time, which is a great way to make the most of your investment.
With this innovative system, you gain a second home, flexibility of use, versatility, and an additional source of income, since a Lock-Off property gives you the following options:
- You can rent out the entire unit.
- Rent the property separately, according to the number of bedrooms.
- Live in one section and rent out the other room or rooms.
- Whenever you want, you’ll have the whole property for your personal use.
Another benefit of the Lock-Off system is that it offers comfort and maximum profitability, especially when you decide to invest in a destination like Tulum, where the Buy to Rent model is profitable due to the lifestyle and exclusivity of the area.
A great option to take advantage of the Lock-Off trend in Tulum is Nhoa Condos, our project of luxury apartments designed for vacation rentals. We offer 2-bedroom units and additional features such as balcony, terrace, garden, and/or private pool.
At Nhoa, we also have amenities surrounded by greenery to give guests the best relaxation experience. Enjoy the benefits of the Lock-Off system with Nhoa Condos apartments, your opportunity to invest and earn in Tulum.
You may be interested: Nhoa Condos: a trending business.


What is the Lock-Off system and how does it enhance your investment?

Reading time: 1 minute
It’s a privilege to be in big cities, but having the majesty and beauty of nature as your everyday backdrop is a unique benefit of living in Tulum. That’s why this paradise city has such an attractive real estate market for the rest of the country; everyone wants a new home in Tulum, between the jungle and the Caribbean Sea.
As a reference for both national and international tourism, Tulum is now an ideal destination to start a new life connected to the lush vegetation, beaches, cenotes, and everything you need to relax and live peacefully.
Currently, Tulum’s real estate market is very broad and continues to grow, responding to the demands of investors and visitors. That’s why there’s such a diversity of residential developments and, as a result, why investing in this destination is so profitable.
Living in Tulum is an experience you can elevate at Kaybé, the project that offers you residential lots to design and build the home where you can start a relaxed life, always connected to the magic of this destination.


Kaybé is a residential complex created to awaken your senses and give you a new home in one of the safest and most exclusive areas of the Riviera Maya. Our development has an excellent location and top-level amenities to bring fun, tranquility, and harmony with the Tulum lifestyle to your days.
Kaybé features 142 single-family lots starting at 240 m2, which you can acquire to make that project you have in mind a reality and start a new adventure with your loved ones.
The lots have a strategic layout that will always keep you close to everything Kaybé has to offer; from a clubhouse with pools, restaurants, and terraces to an impressive multisensory park with a 16-meter-high lookout.
Investing in Tulum with Kaybé means connecting with your senses, with your new home, that space where you’ll simply enjoy every moment. Restart your life in the paradise of the Riviera Maya—invest in Kaybé, the place to be happy.
You may be interested: Live in Tulum and build your legacy with Kaybé’s residential lots


Discover Kaybé, the place that connects you with the magic of Tulum

Reading time: 1 minute and 10 seconds
The southeast of Mexico is a privileged area for real estate investment due to its easy connection with the rest of the world, the variety of natural attractions it offers, and its stable, constantly growing economy.
States like Quintana Roo stand out for their high tourist influx, which generates new jobs, more urbanization, top-level infrastructure, and a better quality of life.
Such benefits derived from tourism have also consolidated Quintana Roo as an outstanding place for real estate investments. Every day there are more projects under construction due to the demand from investors and developers, who are attracted by the lifestyle found on the entity’s paradisiacal beaches.
Investing in real estate in the Riviera Maya is a growing trend because of what the area now represents—a place whose development improves services and amenities to provide an authentic paradise life for residents and tourists.
Now everyone wants to be where every moment is enjoyed. That’s why, before investing in Quintana Roo, you should keep in mind the immense number of available real estate complexes. It’s important to consider your needs and priorities, how you’ll use your property, and the type of property that matches your interests.
The best way to invest is with the support and advice of a trustworthy and highly experienced real estate agency like the one we have at Grupo Emerita. We not only help you grow your capital, we also think about your comfort and well-being to offer you dream locations.
We are a Mexican company with more than 30 years of experience in the real estate sector. We have always aimed to provide welcoming spaces to our clients with projects that also offer a good rental yield and added value.
We have created 67 developments on more than 1,480 hectares in the best areas of the Riviera Maya. We work with land, houses, plazas, and avant-garde design apartments so your investment experience is much more complete.
We are a leading developer in Quintana Roo and are always ready to help you. Get in touch with us and learn more about Grupo Emerita, your best ally for real estate investments.
You may be interested: Grupo Emerita: a developer of experiences


Investing in real estate in the Riviera Maya is on the rise. How can you get in on it?

Reading time: 1 minute
Tulum is one of the most fascinating places on the planet, as its warm climate and beautiful turquoise blue beaches captivate and offer a unique way of living. Thanks to its location facing the Mexican Caribbean, Tulum is a destination that provides a relaxed lifestyle in connection with nature and ourselves.
Considered by INAH as the most iconic site in Quintana Roo*, Tulum is a perfect city to invest in residential lots and settle down with your family. In this destination, you’ll find peace, culture, and an eco-chic atmosphere filled with fun and adventure practically all year round.
Living in Tulum means breathing a love for nature and enjoying physical, mental, and spiritual fulfillment, as the city offers a quality of life full of amenities and unparalleled experiences in cosmopolitan and harmonious settings.
Investing in residential lots is the most common action after visiting the destination.
The beauty of the area and its tourism enchant and attract families looking for a place to get away from big cities, offering harmony and balance with the magical essence of Tulum.
A place for this is Kaybé, a residential complex by Grupo Emerita designed to bring tranquility and privacy to your days. Kaybé is a space to connect with ourselves through the experiences that happen in Tulum. It’s the perfect setting to enjoy the sea, the tropical jungle, and the city’s bohemian style.
Our development features architecture inspired by Mayan origins, as well as spaces designed to build the home you deserve, allowing you to enjoy a much more energetic and healthy life.
Kaybé was conceived to enhance the privilege of living in Tulum. For this, we offer single-family lots starting at 240 m2 for home construction, as well as services like concierge and a unique amenity in Mexico: a multisensory park.
Connect to a new, more natural, spiritual, and exclusive lifestyle—invest in Kaybé’s residential lots, your new space to enjoy the Riviera Maya.
*Source: Diario El Universal.
You may be interested: Live in Tulum and build your legacy with Kaybé’s residential lots.


