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Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
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What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day
Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.
Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace
Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.
In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre
5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)
The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio
Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment
Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse
Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?
While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.
Studio, apartment, or penthouse—which is the best investment for me?
A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building
Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?
We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience
Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector
Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?
Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator
Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama
Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.
Why invest in Selvazama? The future of real estate in Tulum
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Amenities are a central part when choosing where to invest. These shared spaces generate high levels of added value, increasing the worth of your property.
Today we want to tell you about a one-of-a-kind amenity at the national level, which is making waves among the most experienced investors. This time, we’ll talk about the Kaybé Multisensory Park.
When we talk about Kaybé, we talk about innovation, which is why we decided to go a step further, designing a unique space that is perfectly harmonious with its surroundings; our crown jewel: the Multisensory Park.
Designed by Arquitectura Mixta, a firm known for its use of local materials and a revolutionary vision. This amenity stands out for making the most of nature with a sustainable approach, so you can enjoy experiences that connect you with your essence.
It is made up of three main sections, each with a unique dynamic; however, all of them connect, creating a sense of stability, similar to the process of neural connection that happens inside the human mind.
You’ll be able to experience an interactive journey, where you’ll have a sensory awakening, coming into contact with things you thought were forgotten or dormant; the evocation of memories, nostalgia, through activities that will engage all your senses.
Our Multisensory Park is known for meeting the necessary standards to provide comfort, relaxation, and safety to its visitors, taking thermal, auditory, olfactory, tactile, and lighting experiences to a new level.
You can live close to an attraction that rivals the best amenities in the world, in the top vacation destination: Tulum.
In addition, you’ll be able to enjoy the park’s internal amenities, which undoubtedly increase the value of your property:
- Yoga Palapa
- 16 m high lookout
- Terrace
- Dome
- Sculptures
At Kaybé, we think of everything, offering you perfectly harmonious spaces that allow for greater relaxation, physical activity, recreation, and community living.
Invest today in one of our single-family residential lots, macrolots, or premium macrolots, and experience what it’s like to be part of Tulum.
You might be interested: This is what your life would be like if you moved to Tulum
Experience a multisensory park when you invest in Kaybé
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The real estate market is one of the most popular investment options in Mexico, thanks to the sector's constant growth. More and more people are choosing to invest in real estate, as it is a reliable way to secure wealth and diversify income sources.
Acquiring real estate is a business model with many advantages for investors. There are at least three reasons to choose this sector: it generates long-term returns, you can find properties at bargain prices, and these investments carry lower risk*.
Among the benefits of investing in the real estate market are appreciation, profitability, flexibility, and security. A property helps protect your finances, and you also have the opportunity to use your property for commercial purposes.
There are several options for investing in real estate: buying properties for future sale, renting out the property, and collaborative schemes such as crowdlending and crowdfunding.
Investing in real estate is a great way to grow your money, especially when you choose regions or areas with high potential. One of the most outstanding geographic areas is the Mexican southeast, a region with several natural zones, international connections, and world-class tourism activity.
Quintana Roo is a southeastern state known for the tourism potential of its main cities. One of these destinations is Tulum, the perfect place to invest and live near the sea. In this city you'll find Peregrina, the new option we offer you to earn profits through exclusive apartments.
At Grupo Emerita, we prioritize location, design, and lifestyle; that's why Peregrina features modern housing units with top-tier amenities, as it is located within Kaybé, a high-value residential area in the destination.
Investing in Tulum with Peregrina is the path to paradise, as our development has everything for investors and lovers of seaside living. Take advantage of the real estate market and invest in Peregrina, your new option to earn.
* Source: Banco Sabadell
You may be interested: Discover Peregrina, the new project in Kaybé
Discover the benefits of investing in real estate
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Tulum is trending, and everyone knows it. Its white beaches, archaeological zone, laid-back lifestyle, and the beautiful turquoise color of the Caribbean Sea make this city the most attractive tourist destination in the country internationally, competing with places like Punta Cana in the Dominican Republic or Negril in Jamaica.
You might be interested: Nhoa Condos: a trending business
Investing in Tulum is a guaranteed success; its Boho chic style, growing real estate offer, and constant tourist flow contribute to the rapid appreciation of property values here. According to statements from AMPI president Salatiel Edel Aguilar, there has been a 25% increase in appreciation 1 in the best-located apartments.
Tourists who arrive in this city are looking for a privileged lifestyle, a space for pleasure and relaxation.
This makes Tulum an excellent opportunity to invest in real estate, especially in luxury apartments that offer high-end amenities and a chic style; according to experts, investing in a pre-sale development in this city can yield up to 30% profit over the value of the property.
Nhoa Condos is a residential complex located in the best vacation area, within Aldea Zamná; a wonderful place, ideal for those who love nature… for those seeking to find themselves.
The apartments at Nhoa Condos are excellent investment tools, ideal for generating returns through vacation rentals with high ROI levels. Here you can acquire luxury-finished 2-bedroom condos, Lock Off style, located just minutes from the sea.
By investing in this residential complex, you’ll have a piece of Tulum in your hands. Premium residential developments are part of the soul that sustains this city, and you can be part of the hottest tourist destination.
One of the great advantages of choosing to invest in Nhoa Condos is its condo-hotel management, which allows you to forget about the administrative processes of managing your apartment.
Be part of Tulum and take advantage of the returns your apartment has to offer you through vacation rentals. Make the most of our condo-hotel concept and put your property to work for you.
Nhoa Condos: the investment opportunity you’ve been waiting for in Tulum
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Tulum’s weather is trending, with tourists from all over the world visiting this city to enjoy its beautiful beaches and relaxing days. This brings a great economic boost, making this area one of the most attractive for real estate investment.
You might be interested: Discover Peregrina, the new project in Kaybé
Unlike other tourist spots, Tulum is a destination full of unforgettable experiences; it’s known for its Boho style, so travelers are looking for harmonious spaces to connect with nature and their surroundings… they’re searching for new paths.
All roads lead to Peregrina, a residential development known for its contemporary architecture, amazing amenities, and perfect location.
Peregrina is located within Kaybé, a new residential area that hosts high-value real estate projects; Kaybé’s features and its Neo-Mayan architectural style create harmony with the environment… Your property will be just minutes from Tulum’s archaeological zone and the sea.
Visitors who come to Tulum prefer premium experiences that offer the privacy, luxury, and relaxation they long for.
The most profitable apartments are those with the most amenities, allowing you to experience a dream lifestyle: wake up in the morning, have breakfast overlooking the pools, relax at the spa, and end the day with a game of paddle or watching the sunset from a 16-meter viewpoint.
Peregrina offers its own amenities:
- Restaurant
- Pool
- Gym
- Yoga area
- Coworking
- And more
Additionally, Peregrina apartment residents will have access to all shared spaces in Kaybé, including the exclusive Multisensory Park, a unique amenity in Mexico, featuring a 16 m viewpoint, an entrance, and a multifunctional center. These are just some of the amenities travelers staying at your property can enjoy:
- 24/7 security
- Gym
- Sundecks
- Pools
- Spa
- Paddle court
- Yoga room
- Snack bar
- Kids club
- Internet in common areas
- And much more
Thanks to its location, design, and great lifestyle, Peregrina apartments have a high profitability rate; restful units created to provide unique experiences.
Are you ready to take the big step safely? Invest in Peregrina and watch your apartment work for you.
You might be interested: Thinking about investing in Tulum? Check out these opportunities
Invest in Peregrina and enjoy twice the amenities
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Tulum's economic growth is undeniable. Since 2016, there has been a strong investment in the real estate sector, making it an excellent option for real estate developers looking to start a new project.
There are many factors involved in Tulum's real estate boom, among the main ones:
The economic boost focused on southeastern Mexico has gained relevance in recent years; federal projects such as the international airport and the Maya Train ensure a positive impact on Tulum's development.
This model seeks to incorporate UN guidelines to generate tourism based on sustainability, aiming to attract a greater number of tourists and minimize environmental impact as much as possible.
Tulum has a unique charm; its Boho Chic style is attractive to investors, creating innovative projects that increase interest in this magical city.
All these factors make many developers see Tulum as the ideal destination to carry out new real estate projects.
The success of a real estate development is closely linked to the guidelines of the space where it is built, making topics such as construction density important factors.
If you are thinking about designing a new real estate project in Tulum, it is important to make sure the area you choose has the proper permits and, above all, a high construction density.
Kaybé is a residential complex located in an excellent area, distinguished by offering Macrolotes and Macrolotes Premium with high construction density, allowing you to develop your project and make the most of your investment. In addition, by building in Kaybé, you will already have services such as: electricity grid, water, sewage, paved streets, sidewalks, high-speed internet in common areas, and public lighting.
It features perfectly balanced spaces, architecture in harmony with its surroundings, and unique amenities such as the Multisensory Park, which increase the value of the real estate developments within this residential complex.
Kaybé is an opportunity for your new residential project; its strategic location near the beach and the archaeological zone of Tulum promises high returns.
You may be interested: Grupo Emerita: an experienced developer
This is the perfect time for real estate development in Tulum.
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Living in paradise can become a reality. Tulum is considered a top vacation destination, but its economic growth and the arrival of federal projects make it an excellent place to turn into your new home.
Sun, sea, beaches, and plenty of places to discover. Its bohemian and laid-back style is attractive for those seeking new experiences every day.
Living in Tulum means a change in every sense, especially if you’ve spent your whole life in the city. That’s why we bring you these beginner tips to help you start your life here:
In the city, people tend to skip UV protection because it’s common to stay indoors, wear more covered clothing, and temperatures aren’t as high. Living on the Caribbean coast, you’ll enjoy tropical weather, light clothing, and sunny days, so sunscreen will become your best ally.
Tulum is more than just the hotel and archaeological zones—there are other places you’ll need to know to go about your daily life. Find out where the shopping centers, supermarkets, markets, and other points of interest are so you can get everything you need for your pantry.
Before starting a purchase process, it’s important to thoroughly understand where and what your new property offers, so you can determine what benefits this investment can bring you.
Tulum’s real estate market is very broad, so you’ll easily find your new home; this city is experiencing a real estate boom, with different opportunities promising high returns.
An excellent option for living in Tulum is Kaybé, a new residential area that offers you high value thanks to its location and amenities. This development is just 5 minutes from the archaeological zone and 10 minutes from the beach.
A space surrounded by green areas and natural trails so you can connect with nature. When you acquire your residential lot in Kaybé, you’ll have access to incredible amenities and perfectly planned spaces like the Multisensory Park, a one-of-a-kind amenity nationwide.
Find your home by the sea…
You might be interested: This is what your life would be like if you moved to Tulum
3 Tips for Living in Tulum if You’re a Beginner
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The Riviera Maya is an international destination, attractive for its beautiful white sand beaches and emerald sea; the growing interest in this area has led to accelerated economic growth, making it an excellent opportunity to invest in real estate.
Tulum is the hot spot of the Riviera, the trendy city where everyone wants to live, vacation, and invest. Here’s why:
The balance between modernity and nature is key in Tulum. Investors seek to integrate a self-sustaining approach into their business models, which stand out for their logistics and minimal environmental impact, using innovative technology that ensures the conservation of the Mayan jungle.
The government of Quintana Roo designed a Master Tourism Plan, aiming to position its main destinations (Tulum, Cancun, and Playa del Carmen) as global powerhouses, through public and private investment, and by meeting the UN Sustainable Development Goals 1.
One of the objectives within public policies in Quintana Roo is to enter the film industry; Tulum is an ideal setting, standing out for its green landscapes, architecture, and beaches. Likewise, there is a focus on the art and literature market.
During the last International Tourism Fair, Tulum managed to establish itself as a trusted destination2. This outlook is favorable for those looking to invest in real estate in this gem of the Riviera Maya.
One of the main trends in the real estate sector in this city is investing in luxury apartments for vacation rentals, a highly profitable business where you’ll see an attractive return on investment.
Nhoa is an exclusive residential community, made up of just 36 apartments; a space that offers a unique lifestyle, attractive to those looking to experience the magic of Tulum and that provides high returns to its investors thanks to its condo-hotel management.
Invest where the world has fun, learn more about Nhoa Condos Tulum and watch your money grow.
You may also be interested in: Location, key points of Nhoa Condos Tulum
1 Source: https://qroo.gob.mx/sedetur/plan-maestro-de-turismo-sustentable-quintana-roo-2030-ya-esta-listo
2 Source: https://www.lajornadamaya.mx/quintanaroo/188693/tulum-destaca-en-la-fitur-2022-como-el-destino-mas-confiable-del-caribe-maya
Thinking about investing in Tulum? Here are 3 reasons why you should
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Millions of people dream of sunbathing under Tulum’s clear sky, and it’s no wonder, as this city is considered by many to be the top vacation destination.
Here you’ll find everything from gourmet restaurants, spas, bars, to important members of the artistic community, but also many natural destinations and outdoor activities. This time, we want to share a list of things you can do during your vacation in Tulum:
Whether or not you’re a fan of ancient civilizations and hiking, walking through the ancient Mayan city of Tulum is an unforgettable experience; you’ll get to see the different buildings, climb to the top of the castle, and take in the beautiful coastline, with an incredible panoramic view that will connect you to ancient times.
You’ll enjoy the most beautiful beaches in the Caribbean; Tulum has many beach destinations that offer boat tours, snorkeling to marvel at the reefs, and much more. You decide if you want something more adventurous or simply spend the day at one of the area’s untouched beaches.
These are the most recommended beaches in the area:
- Playa Paraíso
- Playa Maya
- Playa Pescadores
- Playa Xpuhá
- Playa Xcacel
Whether they’re exposed or more hidden, these natural freshwater pools are known for their beauty and history. You can go diving, snorkeling, or simply enjoy the scenery. Cenotes have become a must-see destination for the most adventurous travelers.
Among the favorites in this region are:
- Cenote Calavera
- Gran Cenote
- Aktun Ha
- Zacil-Ha
- Tankah
A few days in paradise won’t be enough, the magnetism of Tulum will enchant you, and if you decide to invest in this magical place, you’ll get to live the bohemian and chic lifestyle you’ve always dreamed of.
Invest in a residential lot in Kaybé and build your second home. Kaybé is a real estate project designed to celebrate the outdoors, connected to the magic of Tulum. Turn the tropical paradise into your home.
You may also be interested in: 5 good reasons to invest in Tulum
Must-see places when visiting Tulum
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Tulum is the new jewel of the Riviera Maya; its natural beauty positions this city as the ultimate paradise destination, making it the most attractive option for experienced investors.
In a city where tourism generates the greatest economic impact, establishing a business model focused on visitors becomes an excellent opportunity. That’s why we present to you the most attractive sectors to invest in Tulum:
Tulum is the stage for the most innovative culinary concepts, aiming to provide extraordinary experiences; it is named by the country’s top chefs as the home of gourmet fusion cuisine, and tourists know it.
Travelers from all over the world visit the restaurants in this destination, searching for innovative options, so there will always be room in this sector.
In Tulum, there is always something new to explore, so visitors turn to tour guides to help them live new experiences, visit beautiful beaches, or discover the most adventurous cenotes in the area.
Different types of tourism take place in this city, one of them being ecotourism; you can venture into this sector, although you will have to invest a lot of your time.
It’s a fact that Tulum is the best option for real estate investment. Vacation rentals have become popular, especially because travelers prefer to stay in condos where they can experience a new level of privacy not found in hotels.
Can you imagine owning a property that combines the best of both models? Nhoa Condos is a residential complex with luxury amenities, ideal for establishing a profitable business focused on vacation rentals.
You’ll be able to acquire your luxury apartment and place your trust in our condo-hotel management, which will take care of everything related to your property, so you can fully enjoy your return on investment.
This is the best time to invest in your luxury apartment, in the most attractive condo-hotel complex in Tulum, Nhoa Condos.
You might be interested: The location, a key point of Nhoa Condos Tulum