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Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
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What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications

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The tourist attractions and that lifestyle in harmony with nature make Tulum an ideal spot for real estate investment. A perfectly located place for investments in this destination is Nhoa Condos, a condo project designed to generate income through condo hotel management.
Nhoa is an excellent investment opportunity in Tulum that, being located in a high-value area of the Riviera Maya, guarantees you high returns through the Buy To Rent business model. This trend is on the rise, as by the end of 2020, apartment rentals in this city increased by 12.74% compared to 20191.
It is thanks to its excellent location that our development stands out as a top investment. It is located in Aldea Zamá, one of the most exclusive residential areas in Tulum. Being part of this majestic project means your stay at Nhoa is the beginning of many adventures.
Around us are the most important tourist spots in the area:
Playa Paraíso, Playa Las Palmas, and Playa Santa Fe are some of the areas you can easily reach from our complex.

This major tourist attraction is so close to Nhoa that you can get there by bike, then relax on the beach next to the Mayan ruins.
Our condo project also connects you with places like the SFER IK Museum, a venue to explore nature, art, and the ancestry of Tulum.

You can walk around the area and have underwater adventures in the various local cenotes. In addition, another place you can visit from Tulum is the Sian Ka’an Biosphere Reserve.
We are surrounded by nature everywhere, but also shopping centers, as well as restaurants and bars, making Tulum a trendy place.
Nhoa Condos is excellent for investment and its privileged location proves it. Purchase one of our apartments and rent it out with the help of Rumba Hospitality, our property manager. Invest in Nhoa and enjoy the benefits of having your own space in the heart of Tulum.
1 Source: Lamudi website


Location: the key advantage of Nhoa Condos Tulum

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Tulum is the ideal place for a fresh start; crystal-clear beaches, pure air, top-notch services, and everything you need for your daily life. Where many see a paradise destination, you can find your new home.
Considered one of the most attractive tourist destinations in the country, Tulum is becoming an appealing residential area for those souls seeking well-being in their daily lives.
Tulum is part of the epicenter of tourism and foreign investment activity, along with Cancún and Playa del Carmen; according to data from the Secretaría de Economía, investment has increased by 50% in recent years1.
You will find the perfect balance between modernity and the natural world. The most important real estate developers in this area maintain sustainable architecture, where the Mayan jungle is part of the heart of the residential communities.
Close to everything, without losing your privacy. Tulum has a strategic connection to the main highways, allowing you to stay close to the most important cities in the State of Quintana Roo: Chetumal and Cancún.
You can choose your property within the most innovative residential developments, where you will have everything at your fingertips; Tulum is a growing destination and has projects to develop educational and commercial centers.
You will enjoy the best lifestyle in restaurants, spas, bars, among other services. Simply the lifestyle you deserve.
This is an area known for maintaining its connection to its roots. In Tulum, you will find everything from archaeological sites and museums to art galleries and new concepts like multisensory parks.

Investing in Tulum means securing your family’s future; there are opportunities within innovative residential developments like Kaybé, a project offering residential lots starting at 240m2 with unique amenities such as a multisensory park, yoga area, children’s spaces, pool, and everything you need to experience something new every day.
You might be interested: 3 investment facts about Tulum you should know

1 Information taken from the Forbes website.

This is what your life would be like if you moved to Tulum

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Tulum is home to magical moments that happen between the tropical jungle and the beaches of the Caribbean. This is where Kaybé is located, the new investment opportunity to build your legacy in a paradise of the Riviera Maya.
You may be interested: Build your legacy in Tulum with Kaybé's residential lots
Designed to start a new life, Kaybé is a residential development that offers you single-family lots so you can build the ideal home for you and your loved ones.
Investing in Kaybé means accessing all the magic of Tulum; from its most hidden corners to its archaeological sites, cenotes, and lagoons. Choosing this destination as your new home is a great decision, as it is one of the 10 most in-demand beach cities for real estate in Mexico*.
Another aspect that makes our development a perfect place to invest is its location. Kaybé is in a strategic, high-value area: just 10 minutes from the Caribbean Sea and the Tulum archaeological zone. We also have quick access to the highway to Playa del Carmen and Cancun International Airport.
Kaybé includes 142 single-family lots that are excellent for building the house or villa you've always wanted. Sizes start at 240 m2, and prices from $98,136 USD. In addition, by investing in our lots, you can choose to build one of the two home models that Grupo Emerita has for you.

Róbalo is a two-story home with 3 bedrooms, 3 and a half bathrooms, and a fully equipped kitchen, with customization options.

This home has 3 levels with 4 bedrooms, garden, garage, terrace, pool, balcony, rooftop, and top-tier amenities.
Owning one of our villas is just the beginning of a pleasant stay in Tulum, as Kaybé includes first-class amenities and services such as 24/7 security, private access, and concierge. You can spend time at the gym, spa, yoga room, or in the multisensory park, an amenity that only we offer in the country.
Invest in your legacy with Kaybé, a space designed to live life to the fullest in Tulum. Acquire one of our residential lots and let us take care of building the villa of your dreams.
* Source: Lamudi web portal
**Check availability with our advisors.
You may be interested: Build your legacy in Tulum with Kaybé's residential lots


Invest in Kaybé with Nativa or Róbalo, dream villas where you can enjoy the best of Tulum.

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Thinking about acquiring a beachfront property to rent out and generate extra income is a great idea that at Grupo Emerita we take to another level of performance, as we have a development designed for this in Tulum: Nhoa Condos.
You may be interested: Nhoa Condos: a trending business
Nhoa is a community made up of 36 luxury apartments that allows you to be in tune with Tulum's bohemian lifestyle, thanks to its location within Aldea Zamá, an eco-touristic and residential area in the heart of the city.
All our apartments have 2 bedrooms and some include a balcony, while others feature a terrace, garden, and a private pool. In addition, they have a Lock Off* system, which allows you to use or rent the rooms separately.
*System for dividing rooms with a closed door.
Vacation rentals are an excellent business model that provides secure profits, especially if you decide to invest in a residential complex like Nhoa, which has a strategic location and its own condo manager.

With us, you can invest in an apartment intended for rental, without having to worry about its maintenance or advertising, since we have Rumba Hospitality, our current property manager, who takes care of the entire operation of your property with a scheme designed to maximize your income.
Rumba lists your property for rent and implements branding and interior design concepts, as well as creative strategies to connect emotionally with clients. In addition, it stands out from the competition because it assumes all hotel operation expenses and is the only service that includes all these costs in its management fee.
By investing in Nhoa, you will have at your disposal all the talent and professionalism of an experienced company to market your apartment and achieve better returns and experiences in the rental market.
Nhoa Condos is an extraordinary investment opportunity, as we offer you the support of a specialized team in condominium management in the Riviera Maya. Invest in Nhoa and let our hospitality experts take care of managing your apartment so you only have to worry about receiving the profits from your investment through the vacation rental business.


Invest in Nhoa Condos and earn great returns from vacation rentals

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Many people are already thinking about the future and try to build wealth through real estate investments, as it is one of the safest ways to prosper and have a new home.
You may be interested: Build your wealth in Tulum with Kaybé's residential lots
Choosing real estate to invest in your assets is a smart move. However, it is a decision that involves important challenges, such as deciding where to invest and what type of property to choose.
Choices can often become complicated due to the vast real estate market in Mexico. There are very attractive regions because of the variety of properties they offer. In addition, locations are increasingly strategic to provide many amenities to residents.
In the southeast of the country, a city experiencing a significant real estate boom and that has positioned itself as a perfect place to live is Tulum. Investments abound here thanks to the lifestyle you get between the sea and the rainforest. There is a variety of homes and residential developments, although one investment option that has become very profitable is residential lots.
Investing in residential lots in Tulum is highly recommended, as long as you choose a location that gives you proximity to the services of this tourist destination.
At Grupo Emerita, we are at the forefront of investment in residential lots, as we have a residential project that brings together the best of Tulum so you can start building your wealth. We're talking about Kaybé, a mixed-use complex where you can invest and build the house you have in mind.


Kaybé offers single-family lots that are excellent for your new home, thanks to their sizes starting at 240 m2 and their location in a high-value area. There are a total of 142 lots with services such as security, concierge, and the exclusivity of belonging to a private community. Without a doubt, a unique opportunity, whether you decide to build the house of your dreams or acquire your lot as an investment with great returns.
By investing in Kaybé, you will enjoy spaces for entertainment and relaxation, as well as high-speed internet service in common areas and a unique amenity in the country: a multisensory park.
Start building your wealth with Kaybé, invest in our residential lots and build a better future for your family.


What is the biggest challenge when it comes to building wealth?

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Thanks to the tourism and population boom, any time is a good time to invest in Tulum; it’s a city that stands out on its own when it comes to real estate investments, as it has an outstanding pace of development in the region.
You may be interested: Nhoa Condos: a trending business
By the end of 2021, Tulum ranked among the top 10 beach cities with the highest real estate demand*, whether for renting or buying a home.
It’s a place that respects nature and promotes sustainable architecture, without forgetting the services and comforts of big city life. This balance makes investing in Tulum a key step to achieving great returns.
Located in Quintana Roo, a state that saw an 89% increase in real estate demand in the first four months of 2021, this paradise destination is a strategic spot offering a variety of options to start in the real estate business. Here are three facts you should know about investing in Tulum:
Tulum’s growth does not go unnoticed. More and more local and foreign investors are choosing this place to grow their assets and have their own space to enjoy vacations.
The city is expected to see an increase in property value with the upcoming launch of major infrastructure projects. We’re talking about works like the Tren Maya and the New International Airport.
Tulum’s natural settings have opened the door to new business models, such as vacation rentals for apartments. This investment model is highly profitable, as by the end of 2020, the rental price for these residential spaces exceeded 17,000 pesos, which means it saw a 12.74% increase compared to 2019 figures.
At Grupo Emerita, we see condos as a great investment opportunity, which is why we designed a residential complex of rental properties for vacationers. We’re talking about Nhoa Condos, a private community of luxury apartments, whose location inside Aldea Zamá makes it the perfect place to start investing in the Riviera Maya.
Nhoa offers high income through the rental of condos equipped with first-class amenities and hotel services. In addition, Rumba Hospitality, our property manager, makes Buy To Rent investments even better. Learn more about Nhoa and start investing to enjoy the benefits of doing business in Tulum.
* Source: Lamudi website


3 investment facts about Tulum you should know

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A space that invites tranquility and relaxation is what you’ll find at Nhoa Condos, a community of 36 apartments where you’ll enjoy a unique living experience, as well as an incredible opportunity to invest in real estate in Tulum.
More than just a residential development, Nhoa Condos is a place where you can enjoy the wonders of a Mexican Caribbean paradise like Tulum; a marvelous city, perfect for nature lovers.
Nhoa is located right in the heart of Aldea Zamá, just minutes from the best beaches of this magical tourist destination. Here, you’ll not only have a privileged location that easily connects you to the turquoise-blue sea, but you’ll also be part of the area’s promising future with high-return, high-value investments.
In Tulum, nature is respected, which is why at Nhoa Condos we combine the essence of this paradise with the comforts and service availability that characterize a metropolis. That’s why our apartments have everything needed to be a benchmark for Buy to Rent investments.


We offer green living, quietness, serenity, joy, delight, freedom, and calm. That’s why the apartments were designed for a pleasant stay you won’t want to end, as every corner of our architecture brings you peace and harmony for your days.
Plus, with top-notch amenities, going to the beach won’t be the only attraction when visiting Tulum. At Nhoa Condos, guests can spend time at the gym, yoga terrace, restaurants, pools, and lounge areas. Everything you choose to do will be in spaces built for comfort and safety, as we also offer 24/7 security, as well as bikes and elevators for your mobility.
The future of real estate investment is in Tulum, it’s in Nhoa Condos, because investing in our apartments means becoming the owner of a piece of this Riviera Maya paradise. We offer you a lifestyle, we give you the keys to be part of Tulum, one of the most visited destinations worldwide.
Invest in Nhoa Condos and start enjoying the benefits of getting into a trending business.


Nhoa Condos: a trending business

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Drawn by the promise of a pleasant break and a stay surrounded by majestic beaches, thousands of people choose Tulum for their Easter holidays. The destination is the top choice for this season and any time of year thanks to its unparalleled tourist appeal, which is recognized worldwide.
You may be interested: Nhoa Condos: a trending business
This magical city offers endless entertainment options so your visit becomes more than just a vacation—it's a life experience in paradise. In addition to enjoying some of the world's most beautiful beaches, you can explore Tulum's origins by visiting its archaeological sites like El Castillo, an iconic structure offering an incredible view of the Caribbean.
In this Riviera Maya destination, you'll also find activities for ecotourism, such as bike tours or visits to local cenotes. For underwater adventures, you can go snorkeling or diving, among other water activities.
In this Mexican Caribbean destination, life takes a turn no one wants to miss. That's why national and international tourists constantly arrive, discovering a magical place they never stop visiting. For this reason, investing in real estate in Tulum will always be a great decision, especially if you're considering properties to rent to visitors.


If you're looking for a place to make Buy to Rent investments in Tulum, you should check out Nhoa Condos, a space that invites you to the ultimate tranquility and relaxation everyone deserves. It's a community of 36 apartments, located right in the heart of Aldea Zamá, just minutes from the turquoise-blue sea.
Our development captures the natural essence of Tulum with luxury amenities and services to make every day unforgettable. We offer a gym, yoga terrace, restaurants, pools, and lounge areas, as well as 24/7 security, and bikes and elevators for your convenience.
Nhoa Condos is an incredible investment opportunity in Tulum. We offer comfort and harmony in every space so your vacation never ends. Discover our two-bedroom apartments and invest in Nhoa, the ideal place for major investments.


Tulum: a popular spot for Easter vacation

At Grupo Emerita, we are dedicated to building the place of your dreams. We are a 100% Mexican company born in Mérida, with the goal of helping people invest in and live in welcoming, modern spaces.
We have 30 years of experience, during which we have created 67 quality developments across more than 1,480 hectares. Our projects offer strong rental yields and appreciation, thanks to their locations in the best areas.
In real estate developments in Quintana Roo, Grupo Emerita stands out as an outstanding investment option. Thanks to our extensive knowledge and experience, we offer investors high returns and clients total satisfaction with our projects and services.
We believe there are places that connect you with nature, which is why we are also an excellent investment opportunity in real estate developments in the Riviera Maya. We are one of the developers of Aldea Zamá in Tulum, as well as other impressive projects in Playa del Carmen. We have also participated in Yucatán Country Club in Mérida.

With land, houses, plazas, and apartments, we have created investment experiences that make us stand out. Each project, from its conception, is carefully structured to ensure profitability. In addition, we rely on cutting-edge proposals and architectural design to meet the needs of new lifestyles.
At Grupo Emerita, construction runs in our veins. That's why we offer specialized service that will leave you with no doubts about the many investment benefits you can access with us. We think about business opportunities, quality of life, and your wishes and ideas. We work to offer experiences, from finding the ideal place to live with your loved ones to the best investment to make your money work for you.
Learn more about Grupo Emerita and our impressive real estate developments. With us, you'll find the perfect place to invest and start a new life. Contact us—we're ready to guide you!


