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Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
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What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications

In the Riviera Maya, real estate investment is an opportunity to start vacation home projects, a type of business that has been revitalized with an innovative proposal: studios.
Studio apartments are part of the current lodging trends in the Mexican Caribbean, thanks to their size, which is ideal for travelers, young couples, and/or students. In addition, studios offer investors the chance to generate very attractive returns on investment.

Properties with compact spaces
Studios are residential units where the only room, kitchen, and living area share the same space. Only the bathroom is separate in this type of property, which is usually smaller than one-bedroom apartments.
It is precisely because of their compact spaces that studios have gained interest in the Riviera Maya, mainly among investors looking to diversify their capital, those renting for the first time, or those seeking a cozy place for personal use.

They are ideal for generating income
Studios in the Riviera Maya are a new concept that has brought many benefits, as these properties are known for:
- Low maintenance costs
- Good location and connectivity
- Attracting high numbers of tourists
One advantage of this type of apartment is that it allows you to generate excellent returns on investment. If you purchase a studio and put it up for rent, you secure good income from stays and from the appreciation of the property.
With this type of home, you get a space to use with your family once or twice a year, and the rest of the time it can operate as a vacation residence, allowing you to generate, between rental income and appreciation, up to a 20 percent ROI.

The best studios in the Riviera Maya
New trends in real estate developments recognize studio apartments as an outstanding option to grow your capital. They are undoubtedly a booming model in the Mexican Caribbean, where Grupo Emerita offers you two great projects:
Constelada: a development with studios starting at 29 m2 in Selvazama, the new phase of Aldea Zamá, a luxury residential area in Tulum.
Peregrina: a complex with studios starting at 43.82 m2, located in Kaybé, a residential area in a high-value environment in Tulum.
Invest in luxury apartments; take the step to improve your financial life with the best studios in the Riviera Maya, those from Grupo Emerita.
You may also be interested: Grupo Emerita: a developer of experiences


Estudios, an innovative investment opportunity in the Riviera Maya

Moving shouldn't mean sacrificing or giving up your lifestyle, hobbies, or passions. That's why real estate developments are increasingly integrating spaces for sports and healthy living.
Since many people love playing padel, soccer, tennis, or basketball, amenities focused on wellness and sports—like parks, pools, and multipurpose courts—are now a key factor to consider when investing in real estate.

An extra for your new life
Living in an environment with recreational amenities is great, as these spaces help you achieve both mental and physical well-being. They allow you to balance life and work, rest and everything you do for fun or relaxation.
Padel or tennis matches, swimming competitions, or walks through green areas are a bonus for the life you can have after investing in real estate. And if you're looking for a new home, imagine your love for sports and wellness in a natural paradise.

Enjoy a healthy lifestyle in the Mexican Caribbean
You can keep up your lifestyle in the Riviera Maya. We know the area for its beaches, perfect for relaxing, but this destination is also ideal for living and enjoying a healthier, fuller life.
The Mexican Caribbean awaits you with its warm, mysterious atmosphere, where you can play any sport, eat better, meditate, exercise, and reconnect with yourself.
Here, you can continue and even grow your love for sports and outdoor activities, thanks to the natural spaces offered by the region's destinations. The most famous is Tulum, where sports and the wellness lifestyle are lived to the fullest by sky, sea, and land.

Live among Kaybé's amenities
In Tulum, you'll find theme parks, water centers, the soon-to-open Jaguar Park, and ideal places to invest, like Kaybé—a complex with lots and amenities that will enrich your life.
With padel courts, a pool with a swimming lane, a fully equipped gym, multisensory park, spa, yoga room, and many more multipurpose courts, Kaybé is the home where you can practice your favorite sport and achieve a healthy balance in mind, body, and emotions.
Kaybé is a Grupo Emerita project, designed to change your life. Invest in Kaybé's residential lots: your well-being and passion at their peak, between the sea and jungle of Tulum.
You may be interested: Grupo Emerita: a developer of experiences


Bring sports and wellness into your new home

Another way to enjoy Tulum is by visiting its museums and going back to its origins, traveling to those times when, between the sea and the jungle, what is now one of the best places to live began to take shape.
Tulum's history lives in its archaeological sites and beaches, but it can also be found in its venues designed to showcase the greatness of this paradise. Here is a list of museums in Tulum so you can learn more about this paradise in the Riviera Maya; all of them offer experiences you can't miss.

Mystika Inmersive: a unique journey
This is a space that offers a multisensory journey to connect with Mayan cosmology and Mexico's natural sanctuaries. Here you can:
- Appreciate the country's flora and fauna.
- See a starry night and learn more about the Mayan codices.
- Contemplate archaeological sites with colorful skies.

SFER IK Museion: creativity in the shape of a nest
A place that blends boho chic with nature, creativity, and contemporary art. It's a nest-shaped gallery that must be explored barefoot, for a deeper connection with the surroundings. Built with organic materials, Sfer Ik is a place to appreciate art and be transported to the most ancestral Tulum.

Aluxiik Art Gallery Tulum: a space of magic and mysticism
Located in the hotel zone, Aluxiik is an art gallery where artists from all over exhibit their creations. Here, the protection of nature and Tulum's bohemian spirit are encouraged.

Art Walk Holistika Tulum: a stroll in the jungle
A space that offers an artistic walk through the jungle, to admire paintings, murals, and surreal, magical, and natural sculptures that will inspire you to live with more passion, respect, and awareness for life and the environment.

Ahau Tulum Sculpture Park
A space with giant sculptures that you can visit to take photos and hang out at a wine bar, a pizzeria, or other amenities. Among the sculptures, the one called Ven a la luz stands out, a work famous among tourists and locals.

Experience Tulum
In the museums you can get closer to Tulum's past, but you could also go further. Immerse yourself completely in the origin of the destination—just move here and live your way in the most fascinating place in the Riviera Maya.
Your new home awaits you at Villas Kaybé, luxury residences to live in harmony, privacy, and connection with the art and mystery of paradise. Live the experience, live at Villas Kaybé, a project by Grupo Emerita.
You may be interested: Grupo Emerita: a developer of experiences


5 museums to discover more about Tulum

In the Riviera Maya, you get the highest returns on investment (ROI), which is just one of the many benefits this destination offers investors. In this paradise, your money goes much further, both for today and for the future.
Nestled in the natural surroundings of the Mexican Caribbean, the tourist corridor has become unique over the years, thanks to its natural attractions that boost tourism, increase lodging demand, and drive real estate appreciation.

Here, property value will always grow
Today, the Riviera Maya dominates the real estate market due to its annual ROI of 6 to 12%, along with the opportunities that real estate investment brings in this tourist region. The first gain is property appreciation; the value of a property in this area will always increase over time.
Also consider the area's growth and new projects like the Tren Maya, Jaguar Park, and the airport in Tulum, which will renew the tourism offering and drive up both property values and demand.

The successful rental business
There is always great ROI in the Mexican Caribbean due to rising property values and the businesses you can launch with a property. The most successful is vacation rental, a model that ensures good income and excellent returns in the short and medium term.
If you purchase a property and rent it out, with good management, you can generate an annual return far higher than what you get in other beach destinations in the country. This certainty of profit is backed by the destination's development, its tourism potential, and new investment opportunities.
Another reason the area offers high returns is its dollarized market. Here, you can charge your rental services in dollars, allowing you to take advantage of the exchange rate to boost your finances.

The cities with the greatest potential
Although investing is recommended in all Riviera Maya cities, you get even more out of your capital in Tulum and Playa del Carmen. Both cities have a promising future and the best real estate developments—those of Grupo Emerita.
With a business vision, we are at the forefront of spaces that provide extraordinary returns and investment yields in Mexico's top destination. Discover our developments in Tulum and Playa del Carmen; invest and grow your money with us.
You may be interested: Grupo Emerita: a developer of experiences


Why is the Riviera Maya always one of the destinations with the highest ROI?

When the end of the year arrives, people think about gifts and celebrations. However, this season could be your ideal moment to invest in a wealth-generating property, such as an apartment in a top destination like Tulum.
Why an apartment? It’s a versatile asset for generating income through businesses like rentals. Plus, it’s perfect for diversifying your capital and is an asset for your children’s future. So, why buy an apartment at the end of the year?

Extra income is a great opportunity
In the last months of the year, there’s extra income that can help you make a real estate investment. The year-end bonus and other bonuses are important—if you avoid spending them during the holidays, you can use them to acquire a property.
Another reason to invest at the end of the year is that it’s often easier to have more savings than in the first months of the calendar. Also, since debts or loans are usually paid off by year’s end, your savings may grow and you’ll have a better chance to invest more easily.
It’s also a good idea to invest before the year ends because November and December are when returns and profits from other investments are commonly received. So, if you have a broad portfolio, imagine your available capital to acquire a property.

Season of deals and discounts
More reasons to invest at year’s end are the deals and discounts that are usually available in all types of businesses.
Likewise, at the end of the year there are several discounts, making it easier to find properties with financing plans offering interest-free installments and lower down payments. Another strong reason is to take advantage of the current year’s price, since amounts increase annually.

A great investment to end the year
End the year with an investment that will bring you greater long-term income. Invest in the Mexican Caribbean, where there are high-value cities like Tulum and luxury developments like Nhoa Condos: two-bedroom apartments with exclusive amenities in the best area of the destination.
Nhoa is a great investment to close out the year and start 2024 with new motivation. Invest in Nhoa Condos, a Grupo Emerita project for those who want their money to grow; Nhoa is for you.
You may be interested: Grupo Emerita: a developer of experiences


Reasons to buy an apartment in Tulum before the end of the year

For any real estate investment, you need to be careful and constantly analyze prices, types of housing, locations, among other aspects. And since you’ll have the guidance of a real estate agent, there are certain questions you should ask to be confident in your decision.
Having security and confidence in a business like real estate investment is important to avoid mistakes and protect your future and your family’s. That’s why, when starting the process of acquiring a property, ask your agent questions like: how long have you been working in the field? or how many clients have you worked with?

It’s advisable to know their experience
Be interested in the advisor and their experience in real estate, so you’ll know if they’re the right one. You can ask if they’re a part-time or full-time agent, if they’ve worked with both buyers and sellers, if they’re independent or part of a team.
Other questions include how many houses they sold last year, which areas they usually work in, how they market a property, what the price range is of the homes they’ve sold, and don’t forget to ask how much they’ll charge you.

Clear up your questions about the property
Just as the agent’s performance matters, it’s also vital to know everything about the property or development you’re interested in. Ask what the property’s highlights are, what the development’s future outlook is, what stage it’s in, what services it has, and how safe the location is.
Also ask about the type of construction, if walls are shared, if the property can be modified after purchase, and what expenses you’ll need to cover for taxes, deeds, and more.
Other aspects you should ask about are how often you’ll be in contact and up to what stage of the buying process they’ll accompany you. Ask how communication works in their plan and decide if it fits your needs.

The best real estate agents
The purpose of asking is to receive effective service and reach the best investment options, the same goal we have at Grupo Emerita: the best customer service and the most innovative real estate developments in the market.
We have a team of expert agents who have helped many families settle in the Mexican Caribbean, the epicenter of a fulfilling life by the sea.
If you’re about to buy your first apartment, think of Grupo Emerita first: we offer projects in Tulum and Playa del Carmen, and we also have the best agents. Discover our developments, make your best investment, and change your life.
You may be interested: Grupo Emerita: a developer of experiences


Ask your real estate agent this.

Before acquiring a property, it is essential to know its condition and monetary value. For this, a real estate appraisal is required—the technical report that is extremely useful for any real estate investment.
A real estate appraisal is the estimation of a property's market value, based on its physical characteristics, location, basic services, among others. Such a study is essential because it provides confidence to invest, knowing you will pay a fair price for a home suitable to live in.

It helps you make the best decision
Investing in real estate requires a lot of analysis, since in such a broad and diverse market, you are not exempt from making mistakes. That is why the valuation of a property becomes a crucial part of the purchase.
With an appraisal, you get the market price of a house, apartment, or any other type of property. This way, you can make the best decision regarding your next investment.
In addition, an appraisal is important for procedures such as donation and inheritance, as well as other operations like obtaining a mortgage loan. Likewise, the report is recognized by public entities, which will help you with tax payments and declarations, remodeling projects, and more.

Great tool for selling in the future
A real estate appraisal is essential for all matters related to a property, such as a future sale. When you want to sell, an appraisal will help you know the real price and thus receive the right amount of money.
For selling, it is necessary to be certain of the value of the home, which also gives confidence to the buyer, as they will know that what they pay is the exact cost according to the property's characteristics.

Invest in high-value real estate properties
The key to investing in real estate is choosing properties that ensure an excellent return on investment and are located in areas with high added value. Would you like to live near the sea? The Mexican Caribbean is a magnificent destination, with beautiful beaches and dreamlike places to start a new life.
This is where Grupo Emerita offers you the best real estate developments to invest in. We have top-level residential properties in high-value areas such as Tulum and Playa del Carmen.
We invite you to discover our projects; you will find the highest real estate value with us. Invest with certainty, confidence, and security; invest with Grupo Emerita.
You may be interested: Grupo Emerita: a developer of experiences


Why is real estate appraisal important?

Paradise is about to become even better. Tulum, jewel of the Mexican Caribbean, will have an airport that will strengthen the area's tourism infrastructure and bring great benefits to residents, travelers, and investors.
In December, the Felipe Carrillo Puerto International Airport will open, an event that will mark the beginning of a new era of prosperity in Tulum. The economy will grow even more and hotel demand will increase significantly, thanks to the large number of tourists who will arrive more comfortably and quickly to the destination.

A new gateway to the Mexican Caribbean
Currently, the Riviera Maya only has the Cancun airport as an entry point to the tourist corridor. This airport handled 30.3 million passengers in 2022, and in the first half of 2023 concentrated 40% of international tourism*. Now, another gateway opens with the new airport, which will be 20 kilometers southwest of Tulum.
With this airport terminal, travel times for visitors will be minimized, whether they are staying in Tulum or in another destination such as Playa del Carmen, Bacalar, Cozumel, among others. Now everyone will be closer to the archaeological sites, cenotes, beaches, and other wonders and secrets of the Riviera Maya.

It will boost real estate investment in the region
With an estimated 32,000 operations to transport 5.5 million people per year, the complex will make it easier for both national and international travelers to arrive, further contributing to the area's already solid growth.
This new airport will also further boost investment in real estate. Investing in Tulum will be more profitable, whether through lots for businesses or apartments that can be rented out to generate income.
With both the new airport and the Maya Train—the other major project in the region—acquiring property in Tulum is a decision that promises high appreciation in the coming years.

Invest in Peregrina, a residential community in the jungle
With the new airport, there is no better place to invest than the Mexican Caribbean. Plus, here you’ll find Grupo Emerita’s projects: design, innovation, and functionality to make your capital grow.
We work alongside the region’s innovations, which is why we invite you to discover Peregrina: luxury apartments between the jungle and the sea of Tulum.
Take advantage of the investment boom coming with the new airport and invest in Peregrina, your path to great returns.
You may be interested: Grupo Emerita: a developer of experiences

*Source: El País

Discover the major benefits the new Tulum airport will bring

It's true that life goes by quickly, but remember there's always time to experience, discover, learn, and enjoy new things.
Maybe when 2023 started you didn't think about the activities you wanted to try for the first time. That's why here are 5 things you should do before the year ends.

Travel to new places
If you love the hustle and bustle, visit cities like New York, Paris, Berlin, among others. And if you love nature, there are fascinating places like: parks in Indonesia, islands in Thailand, deserts in Chile, and beautiful beaches in Mexico.

Celebrate far from home with your friends
Traveling with friends is special. Celebrate a birthday, an anniversary, or an academic achievement away from home. Imagine your celebration in Las Vegas, Ibiza, or at a beach destination like Rio de Janeiro in Brazil, or the magical Riviera Maya in Quintana Roo.

Spend the holiday season by the sea
When the end of the year approaches and temperatures drop, there's no better place for the holidays than the beach. In Mexico, there are several warm destinations to enjoy with family: Puerto Vallarta, Los Cabos, Puerto Escondido, Cancun, Tulum, Playa del Carmen, among others.

Work remotely
It's wonderful to combine work with visiting new cities or countries. Many people love to move to a beach and, under the shade of a palm tree with their feet in the sand, get their work done and then relax and swim in the sea.

Invest in real estate
This suggestion includes the previous ones. If you invest in real estate at the beach in a different city or country, you can:
- Travel whenever you want, since you'll have a place to stay.
- Host parties with friends at your new home.
- Spend Christmas at that same property.
- Work remotely as often as you like.
Owning a property on the beach will change your life. Plus, you don't have to go far to make this kind of investment. The Mexican Caribbean has true paradises waiting for you.
Tulum and Playa del Carmen stand out, destinations where investing is a success with Grupo Emerita. We are real estate experts and your allies to enjoy life more; discover our real estate developments and do what you're missing: invest at the beach.
You may be interested: Grupo Emerita: a developer of experiences


