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Real Estate Market, Lifestyle and More in the Riviera Maya and Southeastern Mexico
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What is it like to live in Playa del Carmen?
Playa del Carmen is much more than a vacation destination. Those who choose to live here discover a vibrant city, with an active community, a deep connection to nature, and a pace of life very different from urban centers in the rest of the country.
Here are five experiences you can only enjoy if you make Playa del Carmen your home. We especially love the last one!
1. Connect with the jungle and the sea every day

Here, you don’t need to escape on weekends to reconnect: everything is just around the corner. Whether you’re running along nature trails, paddling at sunrise, or swimming in crystal-clear cenotes, nature becomes part of your daily routine.

Playa del Carmen is home to people from all over the world. This mix of cultures creates a diverse and dynamic community, where it’s common to make friends with neighbors from different countries. From local markets to cultural fairs, there are always spaces to share and collaborate.
3. Experience the Riviera at your own pace

Far from the tourist hustle, daily life here moves at a different pace. Free time, mindful enjoyment, and closeness to what matters are truly valued. Developments like Tierra Madre, designed to foster community, offer the perfect setting to create a home: green areas, functional amenities, security, and a location that connects you to everything important. A place where community isn’t just a concept—it’s a reality.

In Playa, everything invites you to slow down. Outdoor yoga classes, meditating by the sea, hidden cafés in the jungle to start your day in peace… Here, you breathe a different kind of life. One where physical and mental well-being are part of your daily routine, not a distant goal.
Here, you don’t just live—you build. Playa del Carmen is undergoing urban transformation, and its residents actively participate in its growth. Whether through entrepreneurship, investment, or creating community projects, it’s a city for active minds who want to make a mark.
You might be interested: How to live in Tierra Madre

5 experiences you’ll only have if you actually live in Playa del Carmen (beyond just being a tourist)

The path of real estate investment is full of important decisions, as what you choose will influence how your expectations for returns, appreciation, and lifestyle are met. Choosing the right property type for your real estate investment is key to achieving your goals.
The most common types are studios, apartments, and penthouses; all very different from each other. So, how do you choose the best one? In this article, we’ll help you decide.
Studio

Studios make the most of every square meter, as they are a single space that brings together daily essentials like a bed, kitchen, and desk. Only the bathroom is separated from the main area.
Because of their size, the initial investment is low, and maintenance is the simplest and least demanding. They are usually in a strategic location to attract travelers and thus generate steady income.
Apartment

Apartments have more variable sizes, as they can have 1 or 2 bedrooms, and are also equipped with a kitchen, living room, bathroom, and even a terrace. The initial investment is moderate, and this type of property usually has steady rental demand and solid appreciation.
Penthouse

Located at the top of residential complexes, penthouses are the epitome of luxury and exclusivity. They usually have several bedrooms, spacious areas, and large windows with privileged views. That said, the initial investment is high, but it’s a great property to rent in the luxury real estate market and thus maximize your investment.
We highly recommend certified real estate advice to make the best decision, as an advisor can guide you on factors such as the local market, profitability, or suggest the best way to diversify your portfolio.
What do these properties have in common?

While these three properties attract different investor profiles, they all share the fact that they are located in luxury developments like Constelada; the most original proposal in Tulum’s Selvazama, the sister development of the successful Aldea Zamá, which is located in an urbanized area with high tourist demand due to its proximity to main attractions.
In addition to offering a variety of property types, Constelada features luxury amenities such as a rooftop with pool, bar, yoga area, coworking, and gym. Thanks to its location, infrastructure, and architecture, Constelada is a safe bet for success.
We invite you to click on the following box to learn more about Constelada, and to get in touch with our expert advisors to find out which is your ideal investment in this thriving development in the Riviera Maya.
You may also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Studio, apartment, or penthouse—which is the best investment for me?

A real estate investment is one of the most valuable decisions we can make for our assets and our family's future. Whether it's a residential lot, house, or apartment, this investment can ensure generations of peace of mind and stability. That's why it's vital that our purchase is backed by the law.
In this article, we want to share how we have managed to establish ourselves as a real estate developer that not only stands out for the quality and innovation of its projects, but also for our legal protection and secure investments.
Three decades of passion for building

Our history and commitment began in Mérida, Yucatán, making us a 100% Mexican company. We are known for our forward-thinking vision and for setting the standard in new construction trends. Today, we have more than 20 projects in high-value areas such as Playa del Carmen, Tulum, and recently, Valladolid, Yucatán.
Throughout our history, we have built more than 373,985 m2 and 551 properties. These numbers continue to rise year after year, establishing us as one of the most prolific real estate companies in southeastern Mexico.
How do we guarantee legal certainty?

We are aware that the real estate sector is not exempt from fraud and scams, which is why we provide transparency from the very first moment in our sales and project delivery process through legal contracts. As our client, you can review our official documents to verify the legality of the project.
In addition to each development having a unique creative proposal, each one has specific licenses and personalized legal backing. Likewise, we ensure up-to-date regulatory compliance by actively participating with organizations such as the Mexican Association of Real Estate Professionals (AMPI).
Invest with the legal certainty of Grupo Emerita
Now that you know us a little better, we would love to help you grow your assets with the right real estate investment.
We invite you to contact us to receive more information about our developments or our legal certainty. One of our expert advisors, who are a key part of our clients' satisfaction, will get in touch with you to answer all your questions.
You might be interested: Grupo Emerita: a developer with experience


Emerita Group: Over 30 Years of Legal Certainty in the Real Estate Sector

Aldea Zamá is one of the best-positioned residential communities in Tulum, and for the past couple of years, the continuation of its real estate success has been under development. This is Selvazama, the third phase of Aldea Zamá, featuring a privileged location and top-tier modern infrastructure.
In this article, we’ll tell you more about Selvazama and explain why your next real estate investment should be in this area of Tulum.
What is Selvazama?

Selvazama is a planned 500-acre community, home to luxury real estate developments and a vibrant community. More than just an exclusive area for investment and development, Selvazama’s plan also includes spaces dedicated to cultural, artistic, and holistic activities.
From its conception, Selvazama’s goal has been to be a luxury residential space that reflects the boho chic personality for which Tulum is world-renowned. For example, renowned projects like Papaya Playa and Azulik have already invested in Selvazama’s high-end proposal.
Selvazama’s main differentiator

Without a doubt, the location of this community is its strongest asset. Selvazama enjoys connectivity with Tulum’s main avenues, including Avenida Cobá, which leads to the hotel zone. It’s located in a high-demand tourist area, just minutes from Parque del Jaguar, which provides access to major tourist attractions such as:
- The Tulum archaeological site.
- The Museo de la Costa Oriental.
- El Faro viewpoint.
- Santa Fe Beach, Pescadores Beach, Maya Beach, and Mangle Beach.
Additionally, Selvazama features urbanized infrastructure such as paved roads, bike paths, water service, drainage, underground electricity, and fiber optics.
A vacation constellation awaits you in Selvazama

Constelada is a development of apartments and penthouses located in the heart of Selvazama. Each unit is fully equipped and has its own pool or jacuzzi, ideal for a luxury and relaxing experience. Constelada features an Astro Roof Top, a rooftop with amenities such as a pool with loungers, yoga area, and pool bar.
Other spaces in Constelada include the restaurant, gym, and coworking area. This project is your ideal investment to profit from high-profile vacation rentals and be part of Tulum’s most exclusive residential community.
We invite you to click on the box below to discover all the details about Constelada and get in touch to invest.
You might also be interested in: The benefits of investing in Tulum, a paradise of luxury and nature.


Why invest in Selvazama? The future of real estate in Tulum
Most recent publications
Grupo Emerita's recent project brings together everything essential and more to give your family the life it deserves. We're talking about Tierra Madre, a private family community nestled in the tranquility of Playa del Carmen's jungle.
Far from the tourist hustle and bustle, you'll find Tierra Madre: a unique haven close to universities and supermarkets. Its privileged location, in the heart of the Riviera Maya, quickly connects you to Quintana Roo's federal highway, linking you to the entire state.

What sets Tierra Madre apart from other residential developments is that its roads are designed to prioritize pedestrians. In other words, it's a place where you can walk freely and safely. You'll spend more time outdoors, soaking up the sun's energy and breathing in the freshness of the Mexican Caribbean jungle.
The most authentic space in Tierra Madre is La Jungla, the expansive linear park of over 12,600 m2 with more than 18 premium amenities. You'll always be connected to this recreational space, as its tropical paths link directly to the single-family lots in the development, ranging from 180 m2 to 544 m2.

Tierra Madre also features a space designed to host countless moments of entertainment and relaxation: El Santuario, the 3,966 m2 Clubhouse, with 2 levels and more than 20 amenities for residents and guests to enjoy to the fullest.
The spaces at El Santuario are also designed to foster an active outdoor lifestyle. Make the most of tropical days in the semi-Olympic pool or at the grill terrace. Or, organize a friendly match on the paddle court or tennis court. All this and more is possible at Tierra Madre.

Freedom, fun, nature, and family moments; these are the pillars of the project. More than just a residential development, Tierra Madre is the place where your family can move about with unmatched peace and independence.
Discover everything Tierra Madre has to offer, and invest in the new home that will drive your family's growth.
You might be interested: Grupo Emerita: an experienced developer.

Discover Tierra Madre, a family-friendly community featuring a spacious linear park

More and more people are interested in adopting a lifestyle focused on wellness, so much so that even on their days off, they prioritize their exercise or meditation routines. In particular, yoga is a practice whose popularity continues to grow year after year, thanks to its benefits for both body and mind.
Another reason for its popularity is that yoga is a very versatile discipline, as there are dozens of styles focused on specific goals. Some variations are more demanding and dynamic, while others are slower and more passive. We could say that these practices below are pillars of yoga:
Hatha

This is the ideal practice for beginners, due to its slow and static pace. Starting with hatha is perfect for getting familiar with basic poses, breathing techniques, and for strengthening muscles and increasing flexibility.
Vinyasa

Vinyasa yoga is a more dynamic practice, as it focuses on the flow of movements in each sequence. There is a strong emphasis on coordinating inhales and exhales with each change of pose, which are held for only a short time.
The most popular vinyasa sequence is the sun salutation. Have you ever tried it?
Ashtanga

This is one of the most demanding practices, in which you follow a structure of completing 6 series of sequences. Ashtanga is the ultimate test of mind and body control, and is ideal for disciplined people—and those with a lot of patience—who want to challenge their own limits.
Restorative

As its name suggests, restorative yoga is therapeutic and gentle. It is ideal for releasing stress and tension, and it is common for poses to be supported by props that help align the body and deepen the posture.
Find your center at Peregrina

Peregrina is a condominium complex inside Kaybé, the best residential area in Tulum. These apartments are synonymous with comfort, luxury, and convenience. Whether for you or your vacation rental guests, Peregrina is a step ahead in real estate business.
In addition to the yoga area, Peregrina has access to Kaybé's many amenities. Discover more about this development, and invest in an apartment in the exclusivity of Tulum!
You might be interested: Peregrina, a real estate project within Kaybé


Take advantage of the yoga area to work out in paradise.

We always hear the phrase "two heads are better than one," and it's a truth that still holds, especially when it comes to important decisions like investing. Real estate investment is booming, especially among couples ready to do business.
By investing as a couple, you can analyze the landscape more precisely, make better decisions, and stay motivated every day*. The biggest advantage is that couples can combine their budgets to access investments that require a higher minimum entry.
Real estate, the best option for both

Real estate is the most popular option for both novice and experienced investors. The trend of investing to rent is a great way to have a passive income source that keeps your capital moving. In the long term, the appreciation of the area where you invest can give you a high return on investment.
The Riviera Maya is a foolproof destination for real estate investment. With tourism as the main economic activity in the region, vacationers and digital nomads are always looking for an apartment to rent.
How to invest as a couple?

1. Talk about financesAnalyze your personal finances and set an agreed budget for investment. This will help you filter your options.
2. Define your goalsThink about your short, medium, and long-term goals. What results do you expect in 6 months, 1 year, and after a year?
3. Consult professionalsChoose a developer with experience in construction, customer service, and one that meets all the legal requirements for a property.
4. Pay attention to detailsLocation, type, whether it's equipped or not, and included amenities are factors you shouldn't overlook when deciding which property to invest in.
Invest in Constelada for an elevated experience

Constelada is a development of 54 apartments with Lock-Off units in Tulum, in an area very close to the beach and the archaeological zone. The development features more than 10 amenities, such as its Astro Roof Top where you'll find: pool, gym, yoga area, and more.
You'll also find a coworking area, a restaurant, and bright spaces to align your energy. We invite you to learn more about Constelada, an attractive investment opportunity for couples looking to diversify their assets.
*Source: Forbes You might be interested in: Advantages of investing in properties near the beach


Investing in real estate as a couple: keys to success

A report on trends and growth forecasts in the residential real estate market in Mexico revealed a very interesting fact: real estate demand has increased among young adults aged between 27 and 40*. This is due to a very important factor: the ease of working from home.
According to the report, buying a home near the workplace has become less important, due to the rise of having a home office. With this new possibility, it has become important to properly optimize one of our bedrooms to work efficiently. Here are 4 simple keys to follow:
Define your workspace

It's important to designate a bedroom as your office or study. The purpose of having a defined space is to create a division between rest and work. If possible, avoid working where you sleep or in recreational areas, in order to avoid distractions and achieve the best performance during your workday.
Look for natural lighting

Working in a well-lit space is non-negotiable, however, you should make sure your lighting is natural. Natural light has several benefits for the body and mood, as vitamin D stimulates the production of serotonin; a hormone that boosts concentration and productivity, and reduces stress and anxiety.
In addition, using natural light is a way to reduce electricity consumption, which is beneficial for the environment, and helps save on this resource.
Create a harmonious space

The decor you choose for your home office also affects your mood and productivity. In general, it's recommended to choose light and natural colors like blue and green, earthy tones, and off-white, which is a white with a warmer hue. Likewise, keep your workspace clean and organized for better focus.
Choose ergonomics above all

Spending so many hours sitting in front of a monitor makes it essential to reduce the impact on our bodies in the short and long term. When furnishing your home office, choose furniture and tools that naturally adapt to your body's position. For example, you can invest in an ergonomic chair, a standing desk or height-adjustable desk, as well as an ergonomic mouse and various wrist supports.
Live and work from Tulum at Villas Kaybé

Priorities when buying a house have changed; now there is a greater focus on meeting the technical coverage and recreational areas included in real estate developments. At Grupo Emerita we have the ideal home for working from paradise in Tulum: Villas Kaybé, a complex of 12 villas with 2 levels and up to 4 bedrooms.
Learn more about Villas Kaybé, such as its top-notch amenities, excellent location, and captivating interiors, and start a memorable life here.
*Source: Mordor Intelligence
You may also be interested in: Villas Kaybé, the new way to live in the paradise of Tulum


4 steps to create your ideal home office in your new home

Investing is a highly productive activity when you choose a place as well positioned as the Riviera Maya. Beautiful beaches, great quality of life, and world-class tourism make this Mexican destination the favorite for real estate investment.
This preference is also due to the urbanization of cities like Playa del Carmen and Tulum, top spots for living and vacationing, which have attracted the interest of many investors.

A great business opportunity
The Riviera Maya is ideal for investing thanks to its tourism numbers. Year after year, its beaches attract retirees, travelers, and vacationers. And now also remote workers, the so-called digital nomads.
This last group has driven the demand for houses or apartments for short-term rentals. That's how vacation housing has grown in the Riviera Maya, becoming a way to earn more money through the rental business.

Investing is a smart financial move
Making a real estate investment in the Riviera Maya is a smart choice, since you can take advantage of tourism trends to buy a beachfront apartment and rent it out seasonally or whenever you like.
Apartments with hotel-like services attract more guests than hotels themselves*, which is why many people invest in these types of properties to later rent them out. It's a profitable business in the region: invest to own, rent to earn even more.

The ideal project to start earning
Vacation housing is one of the fastest-growing segments in the real estate market in recent years. And thanks to this, renting is an excellent business to grow your capital.
In the Mexican Caribbean, you can make your money go further. Invest in a vacation home, and do it in the ideal project, the one Grupo Emerita offers you: Peregrina, your path to success in Tulum.
Peregrina is a development with apartments designed for renting and earning in the most privileged area of the destination, between sea and jungle, between luxury and nature.
We invite you to learn more about Peregrina, and the other vacation properties Grupo Emerita offers in the Riviera Maya.
*Source: El economista
You may be interested in: Peregrina, a real estate project within Kaybé


Why the Riviera Maya is the top choice for real estate investment

Technological advances continue to transform the world, and the real estate sector benefits greatly from them. In 2023, we saw a boom in artificial intelligences, which took the lead in different areas; many used them for leisure, and others as a work tool.
Digital transformation will continue to be a trend in 2024 in the real estate sector*. That’s why, this time, we want to explore some points that will make the buying and investment experience easier for clients.
Virtual tours

The great advantage of virtual tours is that you can get to know the property without having to attend a traditional open house in person. The virtual tour can be through different formats, such as photos, videos, renderings, or even a video call with your advisor.
Besides being useful for getting to know the property, they can also be your allies for checking construction progress without having to be there physically. We can expect these tours to become even more immersive over time.
Instant communication

Having constant communication with your real estate advisor is very easy nowadays, thanks to instant communication channels like text messaging and video call apps. Now, the information you need can be found in the palm of your hand, and you only need an internet connection to start a face-to-face call with your advisor.
Sophistication in digital security

The digital world also requires security. Since it is an intangible medium, we might feel uncertain when making important decisions, such as investing in a property. Fortunately, end-to-end encrypted messages and calls are becoming more common, which ensures greater privacy for your data.
Likewise, online payment methods include more access codes, or different dynamics to ensure your money is safe. In general terms, the advance of digital transformation in the real estate sector will make remote investment more popular, an attractive option for those who are not in the destination where they want to invest.
Choose a developer with a web presence

A real estate developer with a strong web presence is more credible to its clients. If it has a complete, organized, and user-friendly website, it’s a good sign. Check their social media, other people’s comments, and also take advantage of features like contact forms and the pop-up chat.
At Grupo Emerita, we are real estate leaders in the Riviera Maya with more than three decades of experience, and our success in the real estate business is due to our constant digital updating, as well as the innovation and quality of our projects.
We invite you to discover our investment opportunities in the Mexican Caribbean!
*Source: Real Estate Market & Lifestyle Magazine
You might be interested: “Grupo Emerita: a developer with experience”


How will digital transformation benefit the real estate sector?

Owning your own home is one of people's greatest aspirations, as it provides lasting satisfaction, along with emotional benefits that bring stability and happiness. Buying a property is more than just a financial investment; it is a life-changing event.
With your own house, you secure your loved ones' future, and you also benefit, since investing in real estate is an investment in your well-being. Discover here 5 emotional benefits of being a homeowner.

The feeling of achievement
Investing in real estate is not within everyone's reach, so when you achieve it, you'll feel the satisfaction of reaching a goal. Having a home is an accomplishment to be proud of, and it benefits your physical and emotional health.
The feeling of belonging
Having your own home creates a sense of belonging, as you'll have a place to call home where you feel comfortable and fulfilled.

Security for many years
A property provides financial security, as it is an asset that will generate money over time, which is great for your peace of mind. This security keeps all kinds of worries about the future at bay.
Emotional balance
Another advantage of owning a home is that it brings overall balance. Without the worry of buying a house, you can focus on other things, like work, personal projects, and everything that motivates you and makes you feel good.

Community and relationships
Buying a house and being part of a community will help you build new relationships. You'll make new friends and share many activities with them, which will have a positive impact on your mood.

A beautiful place to be happy
With the variety of real estate developments, it's easy to find a home you love. Plus, there are places where living is a dream thanks to their natural beauty and friendly communities.
One of those places is the Riviera Maya, whose cities are ideal for giving your life a positive change. Such is the case of Tulum, a beautiful place where Grupo Emerita created a residential community for those who want to be happy. We're talking about Villas Kaybé: life with luxury and privacy between the jungle and the sea.
We invite you to learn more about Villas Kaybé, nature and harmony for your emotional well-being.
You may be interested: Villas Kaybé, the new way to live in the paradise of Tulum


Discover 5 emotional benefits of owning your own home

Renting before buying is the prevailing trend among Generation Z, and it can benefit you. You just have to decide to invest in properties and take advantage of target audiences, such as Gen Z.
With a real estate investment, you can become the landlord of those also known as centennials, people born in the late 1990s and early 2000s (1995-2015). This way, you secure profits that will increase over time, depending on the type of property and location you choose.

Centennials, a path of opportunity
It is estimated that there are 26 million Generation Z youths in Mexico, of which 89% are looking to rent a property rather than buy one*. That is, nearly 500,000 centennials prefer to rent. This trend represents a great opportunity for those who want to invest in real estate with a business vision.
We are talking about buying properties to rent out. If you acquire a vacation-type residence, you will have centennials as potential clients who will allow you to achieve excellent returns and investment yields.

Take advantage of their preferences and tastes
Smart investments are those that consider potential target audiences. In the real estate sector and with the opportunity generated by Gen Z, it will be beneficial to consider their interest in flexible residences and environmental care.
Most centennials look for versatile homes such as apartments. And they prefer projects with green areas and a focus on wellness, since nature is a factor that attracts them to rent.
These preferences make the Mexican Caribbean an ideal destination for them, due to the tropical lifestyle, abundant nature, and the offer of sea, sun, and sand in the region.

Make the decision and earn more with Gen Z
The benefits of investing grow in the Riviera Maya, as there is no other destination like it in Mexico. In addition, now with centennials and their search for housing, you have the opportunity to maximize your capital.
Imagine the reach of your investment if you acquire luxury residences that meet the needs of young people. You just have to invest in the best properties, and for that you have Grupo Emerita; we are experts in residential projects in the Mexican Caribbean.
Take the step and invest with us to start earning in the Riviera Maya, “the paradise for all generations.”
*Source: Inmobiliare Real State News
You may be interested: Grupo Emerita: a developer of experiences


Discover how Generation Z will benefit your real estate investment

When a new year begins, it's a great time to reflect. People think about new habits, strengthening relationships, and setting professional or personal goals. As another year arrives, the aim is to make the most of it from the start, which for many means starting a new life in a different place. You might consider changing your car, remodeling your home, or planning family trips, but buying a new home is also an excellent way to kick off the new year. It's about the desire for a new life, enriching your assets, and thinking about your children's future.

A new home by the sea
A new year can be the reason to change or improve your life with an eye on the future. Investing in real estate is one way to do it, since with a new property you can move to the place you've always dreamed of. For example, picture starting your year on a beach, with the sea at your feet and the gentle breeze in front of you. Having a second home near the sea is wonderful and can be enjoyed all year round. Nature, tranquility, and warm weather are the charms of the beach that captivate and let you live your days in a more organic and relaxing way.

The vast paradise to discover
Buying a property on the beach is a remarkable way to grow your assets. With this kind of investment, you gain benefits and comfort for your family, not to mention the financial advantages that beach destinations offer. The best place to invest is the Mexican Caribbean, where a vast tourist area awaits you to start a pleasurable stay by the sea. Many want to invest and live in the Riviera Maya, because there is no other paradise, no other place with so much to discover among natural wonders.

Start a stellar adventure in Tulum
You can find comfort and opportunities for your family in the destinations of the Riviera Maya. All are enjoyable, but only one immerses you in a sensory experience. We're talking about Tulum, a haven where worries disappear and life can become stellar, thanks to Constelada, a residential project by Grupo Emerita. Constelada is a development with six apartment types and a variety of amenities to make you feel among the cosmos. It's life among constellations, a unique adventure and the perfect way to start 2024 in an unparalleled paradise. We invite you to learn more about Constelada, your ideal start to the year, your new life by the sea.
You may be interested: Grupo Emerita: a developer with experience


